Cristina Reina, chief creative experience officer, Droga5 New York and the Americas, has been named president of the Non-Traditional Jury at LIA 2026 judging in Las Vegas. Together with nine other stellar creative minds on her jury, they will determine what is the gold standard for 2026.
“I’m hoping to see work where the medium doesn’t define the thinking; the idea defines the medium. Work that explores new spaces, takes new shapes, and, instead of chasing people, engages them in unexpected ways. The best entries won’t just break conventions; they’ll create new ones,” said Reina who will preside over a jury consisting of Tomas Almuna, founder/CCO, theplan., Santiago; Jeff Benjamin, global CCO, Tombras; Zack Browne, creative director, Johannes Leonardo, New York; Andreas Dahlqvist, CEO & CCO, Nord, Stockholm; Francesco Epifani, CCO, Different, Milan; Amy Ferguson, CCO/partner, Terri & Sandy, New York; Marjorieth Sanmartin, CCO, Philipp und Keuntje, Hamburg; Liz Taylor, global CCO, Ogilvy; and Jody Xiong, CCO & visual effects director at the Beijing Winter Olympics Opening Ceremony, with The Nine, Shanghai.
Reina is recognized globally for breakthrough ideas, exceptional craft and creativity that drives both cultural and business impact. As chief creative experience officer at Droga5 NY and across the Americas, she is the hand that is shaping the agency’s next chapter.
Her groundbreaking ideas have transcended the confines of traditional advertising. She was responsible for Skittles’ “Skittles Commercial: The Broadway Musical” when she served as chief experience officer at LEO U.S. She also had a successful stint at McCann North America. Over the years, she has been awarded hundreds of honors in the industry’s... Read More
