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    Hawthorne Direct launches mobile marketing unit

    By SHOOTUpdated:No Comments1290 Views
    Jared Lake

    Jared Lake to head new venture

    LOS ANGELES --

    Hawthorne Direct, a full service brand response advertising agency, has expanded its digital media marketing capabilities by launching a mobile marketing unit. Concurrently, Jared Lake, who will spearhead the new unit, has been named director, digital media. Lake will be based in the company’s Los Angeles headquarters, where he will report to George Leon, Hawthorne Direct’s sr. VP of media/account management. The announcement was by Hawthorne Direct’s CEO Jessica Hawthorne-Castro.

    Prior to being hired by Hawthorne Direct, Lake had been director, business development, with M&C Saatchi Mobile in L.A. There, he was responsible for managing the business development team in North America and ensuring revenue growth via new business. During this time, he worked with numerous brands and direct response clients, including Yammer, AOL, Sony Pictures, and Intel. He also led the development and strategy on all new business pitches for consumer brands, mobile game developers, e-commerce & traditional retail and mobile developers seeking app marketing, strong, cost efficient user acquisition, and branding/awareness campaigns.

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    Gene Shalit, longtime “Today” show movie critic, dies at 100

    Friday, June 12, 2026
    In this May 31, 2006 file photo, film critic Gene Shalit is seen during a toast with "Today" show cast and crew at the end of Katie Couric's final show, in New York. (AP Photo/Richard Drew, File)

    Gene Shalit, a movie critic and arts reporter for the "Today" show over four decades who was known for his puffy hair, oversized handlebar mustache and affection for groan-inducing puns, has died. He was 100.

    Shalit's family announced the death Friday to NBC News, saying in a statement that he "passed away peacefully today after 100 years of an amazing life."

    Shalit joined "Today" as a contributor in 1970 and became arts editor in 1973, later settling in for his segment, "Critic's Corner." When he left the show in 2010, he was one of the last high-profile film critics on a major network.

    "What resonated above his unusual appearance was his incredible wit, his remarkable intelligence. But he didn't pound you over the head with it. He amused you. He enlightened and amused whatever subject he was on," Guy Ludwig, Shalit's producer for more than 20 years, wrote in an essay of his time.

    It was no coincidence that Chicago critics Roger Ebert and Gene Siskel's local "thumbs-up, thumbs-down" movie-review program, "Sneak Previews," went national on PBS in the late 1970s and that "Today" show's ABC rival, "Good Morning America," hired Joel Siegel to be its movie critic in 1981.

    "Shalit was instrumental in changing the balance of critical power in America. When he began his 'Today' tenure, newspapers and magazines were the primary sources for movie reviews. That's where cinematic opinion was sparked and shaped," The Plain Dealer wrote in 2010, calling Shalit "Daniel Boone in a bow tie and Groucho glasses."

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