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    Hijinks hires Gabriel Garcia and Felipe Sampaio as creative directors

    By SHOOTNo Comments348 Views
    Hijinks’ (l-r) Felipe Sampaio, Marc Allenby, Tamryn Kerr and Gabriel Garcia
    LONDON --

    Creative agency Hijinks has bolstered its creative leadership team with the appointments of Gabriel Garcia and Felipe Sampaio as creative directors, effective June 3. They will report to co-founders and chief creative officers Tamryn Kerr and Marc Allenby.

    The duo most recently worked as creative directors at Draftline Europe, AB InBev’s in-house creative shop, where they helped lead the creative department and worked on brands including Corona, Stella Artois, and Budweiser.

    In their new roles, they will be tasked with delivering world class creative work, supporting the agency’s growth plans, and executing Hijinks’ strategic vision, working across all of its clients. They join following new business wins including Vue cinemas and expanded remits for existing clients including YouTube and Kingfisher Plc.

    Garcia and Sampaio have been working as a team for over 15 years in some of the biggest creative capitals in the world, including São Paulo, New York, Paris and London. In addition to working in-house, their experience spans big network agencies such as BBDO, Ogilvy, and Saatchi & Saatchi, as well as independent shop Fred & Farid.

    Their most recent standout campaigns include Corona’s sunset celebration “Summer Time is Served,” and “Honest Reviews” for Camden Stout. Garcia and Sampaio were also behind Visa’s 2018 Christmas campaign “All I Want For Christmas Is You” and Deutsche Telekom’s “Connected Underwear”.

    Their work has been recognized at major awards festivals including Cannes Lions, The One Show, Clio Awards, and the ANDYs. While at Draftline, they helped the agency win its first ever Cannes Lions, and secured AB InBev Europe’s first Cannes Lions in five years, winning bronze in the PR category with a project for Ukrainian beer brand Chernigivske.

    In a joint statement, Garcia and Sampaio said of Hijinks, “What they’ve achieved in just a year and a half, in terms of both new business and creative output, is incredible. We feel lucky to be part of this next chapter and are excited to help make them the next agency to watch.”

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    Tags:Felipe SampaioGabriel GarciaHijinksMarc AllenbyTamryn Kerr



    Film Independent honors this year’s Emerging Filmmaker Award winners

    Sunday, January 11, 2026
    Pictured at the Spirit Awards Nominee Brunch on Saturday, January 10, are Emerging Filmmaker Award winners (l-r) Tony Yang, Tatti Ribeiro and Rajee Samarasinghe (photo by Tomasso Boddi/Getty Images)

    Film Independent, the nonprofit arts organization dedicated to fostering independence and inclusivity in visual storytelling, announced the winners of its three Emerging Filmmaker Awards on Saturday (1/10) at its annual Spirit Awards Nominee Brunch held at the London West Hollywood. Hannah Einbinder (Hacks) and Natasha Rothwell (White Lotus) served as hosts for the event and handed out the honors. Winners for the remaining categories will be revealed at the 2026 Film Independent Spirit Awards next month.

    “Supporting independent artists and allowing them to pursue their visions without compromise is central to the mission of Film Independent, and the Emerging Filmmaker Awards have always been an essential tool towards achieving that goal,” said Brenda Robinson, acting president of Film Independent. “We are incredibly proud to be able to help elevate these artists early in what are sure to be long and esteemed careers.”

    Tatti Ribeiro, director of Valentina, received the Someone to Watch Award, which recognizes a talented first-time narrative filmmaker of singular vision who has not yet received appropriate recognition. The award, which is in its 32nd year, includes a $25,000 unrestricted grant. The finalists for the award included Neo Sora for Happyend and Annapurna Sriram for Fucktoys.

    Rajee Samarasinghe, director of Your Touch Makes Others Invisible, received the Truer Than Fiction Award, which is presented to a first-time director of non-fiction features who has not received significant recognition. The award is in its 31st year and includes a $25,000 unrestricted grant. Tony Benna for André is an Idiot and Brittany Shyne for Seeds were also finalists for the... Read More

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