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    Home » Hulu viewers miss Oscars climax in latest mishap for streaming platforms’ live programming

    Hulu viewers miss Oscars climax in latest mishap for streaming platforms’ live programming

    By SHOOTMonday, March 3, 2025No Comments262 Views
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    Daria Ekamasova, from left, Lindsey Normington, Vache Tovmasyan, Karren Karagulian, Alex Coco, front left, Samantha Quan, front right, Mikey Madison, Sean Baker, Mark Eydelshteyn, and Yura Borisov accept the award for best picture for "Anora" during the Oscars on Sunday, March 2, 2025, at the Dolby Theatre in Los Angeles. Meg Ryan and Billy Crystal look on from back of stage right.(AP Photo/Chris Pizzello)

    By Wyatte Grantham-Phillips, Business Writer

    NEW YORK (AP) --

    Sunday night marked Hulu’s first time airing the Oscars live. But its Academy Awards debut ended on a chaotic and frustratingly premature note.

    Hulu’s livestream cut off in the final moments of the show — with two major award categories, best actress and best picture, still to be announced because of a scheduling system issue. Those viewing the awards ceremony on Hulu instead saw an error code message that stated the event was over.

    Viewer outrage, predictably, ensued online. Fans, including those throwing Oscar-viewing parties, eagerly await the final, pivotal moments of Hollywood’s biggest night. Hulu viewers missed Mikey Madison and “Anora” win the night’s titles for both best actress and best picture in real time.

    The Hulu stream also had a rough start, with a few users reporting issues logging on to the platform due to another technical problem. For some, that meant missing the show’s musical intro performed by “Wicked” stars Cynthia Erivo and Ariana Grande.

    Disney, which has run Hulu since 2019, apologized to viewers.

    “Yesterday evening, we experienced technical and live stream issues on Hulu which impacted some Oscars viewers,” the company wrote in a statement sent to The Associated Press on Monday. “We apologize for the experience.”

    Disney added that a “full replay” of the event is now available on Hulu and Hulu on Disney+, the streamers’ bundled offering. That replay includes the final moments of Sunday night’s show.

    Hulu’s foray into the Oscars arrives as more streaming platforms are betting big on live programming of prominent events — from a handful of awards shows and pop culture moments, to major sports matchups like the Super Bowl.

    But some have gone smoother than others. And Hulu’s stumble on Sunday was not the first among similar endeavors from today’s biggest streaming platforms.

    Netflix users, for example, expressed frustrations with streaming and buffering problems before and during November’s widely-watched, livestream fight between Mike Tyson and Jake Paul. And in 2023, the platform’s “Love Is Blind” fans also saw a lengthy delay ahead of a reunion special originally set to air live. Meanwhile, CBS All Access, now Paramount+, reportedly crashed for many viewers at the start of the 2021 Super Bowl.

    And in the earlier days of streaming, Hulu’s more-expensive live TV service also cut off early for certain users in the final minutes of the 2018 Super Bowl — with the streamer citing a technical issue that it said impacted some of its feeds from NBC. “While the interruption could not have come at a more important time, we are confident we can prevent this in the future,” Hulu Support wrote on social media at the time.

    While the Super Bowl bounces around between broadcast and streaming homes each year, the Oscars have aired on ABC for decades. The network’s contract with the Academy currently runs through 2028, a year that will mark the Oscars’ 100th anniversary.

    Sunday marked the first time cord cutters could watch through standard Hulu plans, but subscribers of Hulu Live TV have been able to tune into the awards show in years past. The show has also continued to be available on other services offering live streaming of ABC, such as YouTubeTV, AT&T TV and FuboTV.

    AP Writer Beatrice Dupuy in New York contributed to this report.

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    Tags:HuluOscars



    Academy creates Academy Studios, promotes Jennifer Davidson to chief marketing, communications & content officer

    Thursday, February 5, 2026
    Jennifer Davidson

    Jennifer Davidson has been promoted to the newly expanded role of chief marketing, communications and content officer for the Academy of Motion Picture Arts and Sciences. She continues to report to Academy CEO Bill Kramer.

    Davidson currently oversees marketing and audience development, communications, digital/social and creative brand strategy for all arms of the Academy, including the Academy Foundation, the Academy Museum of Motion Pictures and the Oscars®. In this expanded role, she will now lead a newly established production arm, Academy Studios, which is responsible for organization-wide digital projects and initiatives--from member and industry interviews, videos, livestreams and podcasts--that embody the Academy’s mission, voice and cultural identity.

    “Jen has proven to be a dynamic, forward-thinking leader for the Academy,” said Kramer. “As we evolve the Academy to reach a larger and more global audience, we are thrilled to elevate her to this vital new role. Jen’s creative vision, along with the development of our new Academy Studios production team, will allow us to celebrate filmmakers and filmmaking on a greater scale, discover new ways to showcase our talented members, and continue to promote the exceptional work of our Academy Museum and Academy Collection. Our goal is to highlight to the broadest worldwide audience everything we do year-round.”

    “In this new role, I’m excited to adopt innovative strategies that can celebrate both our industry’s greatest storytellers and the remarkable work they’ve created across disciplines,” said Davidson. “The establishment of Academy Studios allows us to preserve film’s rich history for future generations, while creating fresh and exciting ways to engage new... Read More

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