Identity has signed directors Laura Martinova and Ronald Koetzier for U.S. representation spanning commercials and branded content.
An acclaimed photographer and director, Martinova has worked with a mix of brands, artists and publications like Adidas, Stella McCartney, Benetton, Loewe, Zalando and Metal Magazine. She has directed commercials, music videos, fashion films and short form content, earning nominations at the Berlin Commercial Festival for her work with Mona et toi and Ferragamo. Primarily residing in Barcelona, Martinova said she is “looking forward to working at a company as energized as Identity, and finding deeper connections in the U.S. market.” She had earlier been repped by Garage Films.
Koetzier is an expert tabletop director with over two decades of experience. He has mastered complex SFX skills and techniques and is known to be a leading commercial tabletop director working with high speed motion control in the industry. Prior to Identity, he was repped via production company The Garage. Koetzier has collaborated with global brands like Nestle, Pepsi Co, Coca-Cola, Danone, Mondelez, Kellogg’s and Unilever, to name a few. “There is a sense of new life and a strong vision at Identity that I think make this such a unique partnership,” Koetzier said. ”I feel very supported.”
Executive producer Molly Mitchell, who recently came aboard Identity’s flagship NYC office, said, “We’re setting a new tone for Identity, so it’s important the work is a careful demiurgic weave. In their own ways, Laura and Ronald exude this force throughout their portfolios. Sharing Laura’s work comes from a very passionate place. Her reel is so diverse yet also connected with stunning movement that’s reflective of her versatile background, sprinkling humanity from all over the world through her work. It’s such a joy to not only watch, but be a part of.”
Mitchell continued, “Ronald’s addition shows the level of prestige we have set. He’s a cinematic engineer and is always pushing forward with innovative ways to capture our world on a macro level.”
Identity founder Joe Masi shared, “It’s exciting to see Molly putting together a team of directors that expand our visual style. With change comes great adventure and having Laura and Ronald on the roster is a testament to the good things ahead.”
