Register

    Intermedia hires Lyons as VP, media director

    By SHOOTUpdated:No Comments1361 Views
    WOODLAND HILLS, Calif. --

    Michael K. Lyons, recently the sr. director of Direct Response at ESPN, is heading west to InterMedia Advertising, where he will become the agency’s new VP, media director.

    Lyons comes to InterMedia with an impressive track record working for leading TV networks and DR agencies in New York. Prior to his role at ESPN, he was VP of business development and media strategy at Precision Demand.  He also spent two years at A&E as VP of direct response, emerging networks, VOD and interactive.

    Lyons came to A&E following 14 years at Lifetime, where he rose from account executive to VP direct response & general ad sales. Early in his career, he also worked at BET.

    At $600 million agency InterMedia, Lyons will head up media buying for a client roster that includes ShoeDazzle, Clear Choice Dental, SuperBeta Plus, Marinello Schools of Beauty, and Lifestyle Lift.  InterMedia Advertising is part of the InterMedia Group of Companies, which offers advertisers the full range of advertising, media, entertainment and communications services.

    Also falling under Lyon’s direction is InterMedia’s CPM Network, a proprietary, unwired cable and satellite network that unites 87.5 million homes and features top cable networks at deeply discounted rates.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2014-04-02)



    OpenAI files confidential SEC paperwork for IPO, opening the door to a Wall Street debut

    Tuesday, June 9, 2026
    Sam Altman arrives at the U.S. District Court in Oakland, Calif., April 30, 2026. (AP Photo/Godofredo A. Vásquez, file)

    ChatGPT maker OpenAI filed preliminary paperwork that would open the door to it becoming a publicly traded company, the third in a powerhouse trio of artificial intelligence companies racing to Wall Street debuts.

    The San Francisco-based company said Monday it has filed confidential paperwork with the U.S. Securities and Exchange Commission.

    "We expect it to leak so we're just announcing it," the company said in a statement. "We have not decided on timing yet; it may be a while because there are things we want to do that are likely easier as a private company. But it's a complicated set of tradeoffs and this gives us the option to go public sooner if that ends up being best."

    OpenAI's move follows its rival Anthropic's June 1 disclosure that it is also moving toward an initial public offering of shares. Both are now following Elon Musk's rocket company SpaceX, which has started an IPO roadshow pitching itself as an AI-focused space company.

    OpenAI CEO Sam Altman first publicly floated the possibility of an IPO last fall, describing it as the "most likely path" for the company given its size and the need for vast amounts of capital to advance its technology.

    OpenAI began in 2015 as a nonprofit dedicated to developing AI for the common good and is now a company valued at $852 billion.

    The filing comes at a "precarious moment" for OpenAI as it appears to be losing ChatGPT's strong early leads with consumers and businesses to Google and Anthropic, said Emarketer analyst Nate Elliott.

    "But OpenAI doesn't have a lot of other places to look for the enormous capital required to support its costs," Elliott said.

    Paving the way for going public was OpenAI's decision last year to reorganize its business structure and... Read More

    MySHOOT Profiles


    Add A Comment