Joel Coler, 85, a long-time former VP of advertising and publicity for 20th Century Fox International, died at the Motion Picture & Television Fund Campus on March 13 after a courageous battle with Alzheimer’s disease.
Coler, a popular executive with a legacy of successful publicity campaigns and worldwide friendships, was born in the Bronx N.Y. and was a lifelong member of the Bronx Boys, a close group of friends who met at P.S. 80 in the late 1930s. He graduated from Syracuse University in 1953 with a B.A. Degree in Journalism and Sociology. From 1953-1955 he served in the U.S. Air Force and earned the rank of Captain while stationed in Ulm, Germany. After his discharge he joined the NBC network as an advertising assistant, which led to a position as assistant account executive with Grey Advertising.
In 1964 he took a job as Director, International Advertising and Publicity for 20th Century Fox, ultimately moving to Los Angeles with his family in 1972. While at Fox, he worked on countless publicity campaigns, including such celebrated films as The Sound of Music, Young Frankenstein and Star Wars. In 1981 he was named vice president of advertising and publicity for 20th Century Fox International, a position he held until 1992 and during which he often lectured on international film marketing at UCLA.
In 1992, he retired from Fox and established Joel Coler & Friends, a public relations agency that specialized in representing international film activities. Among his clients was the San Sebastian Film Festival, which he represented for 20 years, and where he was honored for his service in 2012.
Coler was very active in both community and industry affairs, serving on the 1984 Los Angeles Olympic Advisory Committee as well as the Los Angeles Philharmonic Business and Professional Committee. He was a member of the Leadership Council of Cinequest, the New York Foreign Press Association and the Academy of Motion Picture Arts & Sciences.
A joyful and loving family man, Coler is survived by his wife of 58 years, Sandra Coler; daughters Karen Castaneda and Linda Fields; son-in-law Jordan Fields; grandchildren Nicolette Castaneda, Colton Castaneda and Colin Fields; and sister Bunny Sandler.
A memorial celebration is being planned, and donations may be made to the Motion Picture & Television Fund.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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