Hecho Studios, the Emmy award-nominated content and production company that is a member of the Stagwell Network, has expanded its leadership team with the appointment of Keith Jamerson as executive production director.
Jamerson joins from Stink Studios, where he was U.S. head of production leading a department responsible for a range of disciplines–from tech platforms to branded entertainment–for brands including Nike, Spotify, Pinterest, and The New York Times.
In his new role, he will work closely with head of content, Luis Farfán, leading Hecho Studios, upholding the studios’ high production standards, expanding the diverse network of creators, directors and makers delivering impactful and game-changing content for brands, and improving equity and representation–an aim which he has long championed. Jamerson will report to Hecho Studios president Celeste Hubbard-Breen.
During his 14-plus years in the business, Jamerson has made a name for himself as a creative executive driven by a passion for bringing great ideas to life and his work has garnered wins at many industry awards shows, including Cannes, D&AD, and The One Show.
Before joining Stink, he worked at Leo Burnett, DDB, and Arts & Letters Creative Co, where he led teams producing campaigns for brands including ESPN, Amazon, Google, Molson-Coors, Samsung, Capital One, and Mars.
Hubbard-Breen said of Jamerson, “His robust experience with the most iconic brands in the world, combined with his approach to production development and talent management, further fuels Hecho Studios’ ability to develop commercial, content and entertainment media that stokes fandom with our client target audiences. It’s particularly important that we partner with creators of color and other marginalized backgrounds to bring more stories and points of view to the creative marketplace. Keith’s passion for diversity and inclusion through production will play a key role in identifying and working with top-tier talent that represents an inclusive cross section of society.”
Jamerson said, “In an increasingly cluttered marketplace, Hecho Studios’ focus on branded content that taps into the passion of fans is in line with what clients need and is the type of work that I really enjoy supporting. I really like the vision that Celeste laid out for the company and what she is looking to achieve over the next few years, and look forward to building this vision with them.”
Represented by William Morris Endeavor, Hecho has a client lineup which includes United Airlines, Woolrich, BetMGM, Capital One, Meta, ESPN and Rent The Runway.
