The award-winning classic CBS/Fox Video/Nickelodeon series, Kids in Motion: A Creative Movement and Music Show, is being rebooted by original creator, Julie W. Markovitz, and producer George Paige. They have established a team with digital content experts, Amber Cordero and Steve Smythe, to bring this heritage program back to life as new OTT content targeting kids 2 to 8 years in age. Production for New Kids in Motion is slated to start in early 2020.
Movement/dance educator and certified yoga instructor Markovitz, who teaches creative movement and yoga to children, explained, “New Kids In Motion is an OTT network featuring contemporary music and dance videos hosted by fun characters interacting with kids with upbeat sing-alongs, creative movement and activities to get kids off the couch moving and singing. Aside from being based on a successful creative dance program, it’s the uniquely crafted ‘get up and move’ music videos that separates Kids in Motion from any other children’s programs.”
The original and “New Kids in Motion” songs consist of a myriad of different musical styles written by well-known songwriters and composers for Disney TV, movies and recognized children’s performing artists. Each song features catchy melodies with interactive action lyrics that encourage kids to use their imaginations to dance and move in their own individual ways.
“This unique combination of well-crafted songs with action lyrics is the reason the original Kids in Motion caught lightning in a bottle for parents, teachers and most importantly kids between 2-8 years old for over three decades,” said producer and former educator Paige.
Millennials remember the iconic show, which included an original soundtrack, home video, a book and a small stage tour. Fans are now posting videos from the original show on YouTube with millions of views and demanding a comeback for a new New Kids in Motion for their children. The show’s soundtrack is still a top seller in its category on Amazon receiving thousands of 5 star reviews.
Originally, Kids in Motion secured a deal with CBS/FOX Playhouse Home Video. Kids In Motion became an instant hit with children, parents and educators, earning the Parent’s Choice Award, Action for Children’s Television Award, Good Housekeeping Award and was endorsed by the American Academy of Pediatrics. Shortly after, Nickelodeon came on board and aired the show interstitially for several years as evergreen content. Following that, Good Housekeeping Home Video rereleased Kids in Motion, giving it a whole new life that took the show into the ‘90s.
BBDO’s Chris Beresford-Hill and VML’s Kaleeta McDade join The One Club Board of Directors
The One Club for Creativity has added a pair of top industry leaders to its Board of Directors.
Elected by a vote of The One Club membership to two-year terms, effective immediately, are Chris Beresford-Hill, worldwide chief creative officer at BBDO, based in New York, and Kaleeta McDade, VML global chief experience officer, based in Atlanta.
Board member responsibilities include providing guidance on the club’s many professional development, education, and diversity programs, connecting the club with advertising and design schools, and nominating top creatives to serve on juries for The One Show and ADC Annual Awards.
“It is an honor to join the One Club Board, and its ongoing mission to support and celebrate the success of the creative community,” said Beresford-Hill. “With so much change in the business, and so much more on the horizon, giving confidence to, and supporting the growth of creative people, while ensuring their work is properly valued by the industry, has never been more important.
“The appointment to The One Club Board is one of the pinnacle moments in my career,” said McDade. “I look forward to contributing to our shared mission and collaborating with such an inspiring group of individuals. Together, I am confident we can achieve meaningful impact and continue to drive community, creativity, and excellence. Thank you for this opportunity!”
The pair replace agency veteran Sherina Florence, head of The One Club’s groundbreaking ONE School UK free portfolio school for Black creatives, who recently became a member of The One Club International Board upon relocating to London, and Keith Cartwright, president, CCO at Cartwright in Los Angeles, who completed his two-year term.
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