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    Home » Lil Wayne feels hurt after being passed over as Super Bowl halftime headliner. The snub “broke” him

    Lil Wayne feels hurt after being passed over as Super Bowl halftime headliner. The snub “broke” him

    By SHOOTFriday, September 13, 2024No Comments500 Views
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    Lil Wayne performs during "The Miseducation of Lauryn Hill" 25th anniversary tour, Nov. 5, 2023, at the Kia Forum in Inglewood, Calif. (Photo by Willy Sanjuan/Invision/AP, File)
    LOS ANGELES (AP) --

    Lil Wayne opened up for the first time about his devastation after not being selected as the 2025 Super Bowl halftime show headline performer in his hometown of New Orleans.

    The rap megastar publicly expressed his hurt feelings in an Instagram video post Friday, nearly a week after Los Angeles-based rapper Kendrick Lamar was announced as the headliner. He said being overlooked “broke” him, adding that “I’m just trying to put myself back together.”

    Over the years, Wayne has been vocal about his desire to perform during halftime of the NFL’s championship game, which will be held at the Caesars Superdome on Feb. 9. It will be the second time Lamar will perform during the halftime show after he made a guest appearance with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem in 2022.

    Wayne appeared somber in the video, saying he had to muster up enough strength to express his thoughts “without breaking.”

    “That hurt a whole lot,” said Wayne, a five-time Grammy winner, who has a variety of hits including “Lollipop” featuring Static Major, “Mr. Carter” with Jay-Z, “Go DJ” and “A Milli.” He also helped ignite the careers of Drake, Nicki Minaj and Tyga.

    “I blame myself for not being mentally prepared for a letdown, for automatically mentally putting myself in that position,” he said. “I thought there was nothing better than that spot, on that stage, on that platform in my city.”

    Wayne thanked his supporters — including Minaj and Birdman — who have spoken up on his behalf.

    “I feel like I let all of ya’ll down for not getting that opportunity,” Wayne said.

    However, Wayne also noted that “Your words turned into arms and held me up when I tried to fall back.”

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    Tags:halftime showKendrick LamarLil WayneSuper Bowl



    Rethink appoints Marika Wiggan as executive strategy director

    Monday, May 18, 2026
    Marika Wiggan

    Independent creative agency Rethink has appointed Marika Wiggan as executive strategy director. Based in Vancouver, Wiggan will operate across the network, leading strategic direction across key client work and helping shape new opportunities for the agency. She will report to partner and global chief strategy officer Sean McDonald. At Rethink, she will drive strategic direction across clients, partnering closely with teams to ensure strategy is embedded throughout the work--connecting culture, brand, and audience into more cohesive and impactful ideas. “Marika struck me as a Rethinker from the first time that I met her,” said McDonald. “She brings the kind of perspective and ambition that pushes the work beyond expectations. As we continue to build Rethink into a truly international creative partner, it’s critical that we bring in talent that can redefine what great looks like across markets. Marika is one of those people.” Originally from Vancouver, Wiggan returns to Canada after several years in the United States. Most recently, she served as head of strategy at Preacher in Austin, where she led the agency’s strategy department for five years. During that time, she worked across a range of brands, including Molson Coors, GMC, Coca-Cola North America, WeTransfer, and ESPN. Prior to Preacher, she held roles at Argonaut and Goodby Silverstein & Partners, where she began her career working on the Chevrolet portfolio, including launches for the Volt, Camaro, and Sonic. “Rethink has a clarity of ambition that I wanted to be a part of,” said Wiggan. “It’s clear that teams are here to make the best work of their careers and do it with people who love our craft. I’m thrilled to be back in Vancouver and helping build on that... Read More

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