Los York–the independent multidisciplinary creative studio behind the 2024 Clio-winning “Flip the Script” campaign for longtime client Motorola–is expanding its roster of commercial directors, which until now has been sitting under the umbrella of Los York Films, the studio’s commercial division. Now that division has just been renamed Los Films. This follows the arrival of Chris Abitbol, a London-based expat production executive who was hired in March to manage and build the shop’s film discipline as head of films.
“With the hiring of Chris Abitbol we made a conscious choice to aggressively grow our live action capabilities, put some fuel on the fire,” said Los York founder and chief catalyst Seth Epstein. “Chris is bringing energy along with creating a home for some exceptional new directors.”
“Los York has a stellar reputation in the industry for design and mixed media centric work” said Abitbol, who works closely with the newly named division’s executive producer Leticia Gurjao. “That’s what we’re founded on, creating insane artistry in advertising. With Los Films, we’re sharpening our live action storytelling chops. We’ve already got a top roster of storytellers in our quiver and we’re about to add another bunch of very cutting-edge talents. But more of that later.”
The name shift to Los Films is an intentional move coinciding with the launch of a new website which captures the division’s new positioning and new attitude, tapping into Los York’s roots of being resourceful, rebellious and passionate.
“And now with the signing of some incredible up-and-coming as well as world-class directors, we wanted to signal that there’s a new era, a reinvigoration,” said Epstein. “Los York has always been multidisciplinary and Los Films will continue the brother-sister dynamic with Los York, leveraging our creative, design and postproduction infrastructure. In a sense, while this is definitely a big thing for us, it’s also not a big thing because we’ll be doing what we’ve always done best–create the best work for our clients every which way we can, with an incredibly versatile crew of ‘Global Nomads of the Arts.’”
Los Films’ roster of directors is represented on the East and West Coasts by Simpatico, in the Midwest by SG+P Reps, and for multicultural work by Momentum.
