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    Managers fired from Twitter amid Musk buyout turmoil

    By SHOOTUpdated:No Comments1132 Views
    The Twitter application is seen on a digital device, Monday, April 25, 2022, in San Diego. In the latest sign of turmoil inside Twitter amid Elon Musk's planned buyout of the company, a Twitter general manager, Kayvon Beykpour, is leaving after 7 years. In a series of tweets Thursday, May 12, Beykpour said CEO Parag Agrawal “asked me to leave after letting me know that he wants to take the team in a different direction.” (AP Photo/Gregory Bull, File)

    By Barbara Ortutay, AP Technology Writer

    --

    Twitter fired two of its top managers, the latest sign of internal turmoil amid Tesla billionaire Elon Musk's planned buyout of the company.

    One Twitter general manager, Kayvon Beykpour, is leaving after 7 years. In a series of tweets Thursday, Beykpour said CEO Parag Agrawal "asked me to leave after letting me know that he wants to take the team in a different direction."

    Bruce Falck, Twitter's revenue and product lead, was also fired, according to a tweet that has since been deleted. His Twitter bio now says "unemployed."

    "I dedicate this Tweet to those engineers and thank you ALL for the opportunity to serve alongside you. It's been awesome. There is a lot more to do so get back to work, I can't wait to see what you build," Falck tweeted.

    Twitter confirmed both departures and said the company is pausing most hiring and except for business critical roles. In addition, it said in a statement, "we are pulling back on non-labor costs to ensure we are being responsible and efficient."

    Beykpour was the general manager of consumer Twitter, leading design, research, product, engineering and customer service and operations teams, according to his Twitter bio. A co-founder of the live streaming app Periscope, Beykpour joined Twitter when the social media company bought his startup in 2015.

    "I hope and expect that Twitter's best days are still ahead of it. Twitter is one of the most important, unique and impactful products in the world. With the right nurturing and stewardship, that impact will only grow," he said on Twitter.

    Beykpour did not immediately respond to a message for comment.

    In a memo sent to employees and confirmed by Twitter, Agrawal said Twitter has not hit growth and revenue milestones after the company began to invest "aggressively" to expand its user base and revenue.

    Shares of San Francisco-based Twitter slipped 86 cents to $45.23 midday Thursday, more than 20% below Musk's offer price of $54.20 per share.

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    Tags:Bruce FalckElon MuskKayvon BeykpourParag AgrawalTwitter



    Nimisha Jain named chief strategy officer at Highdive

    Friday, November 7, 2025
    Nimisha Jain

    Highdive, the independent creative agency behind work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as chief strategy officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, strategy, bringing over two decades of brand strategy experience and a track record of delivering creative strategies & platforms that drive measurable business results.

    Jain will be based at Highdive’s Chicago headquarters, leading strategy across the full client roster while building a strategy practice designed to attract the industry’s best talent.

    During her four-plus years at Mischief, Jain helped architect some of the industry’s most recognized and effective work, driving culture-cutting platforms for brands like Heinz, Peet’s, Coors Light, and EOS. She also unlocked scaled growth across their MCBC and Kraft Heinz portfolios. Before Mischief, Jain helped build brands at Leo Burnett Chicago, leading multidisciplinary teams across the Kellogg’s portfolio.

    Across her career, Jain’s work has been celebrated on the industry’s most competitive stages--from Cannes Lions and Grand Clios to One Show Pencils and an Emmy nomination--paired with a haul of over 30 Effie Awards, including the prestigious Iridium Effie, demonstrating her obsession with results, not just reactions.

    “With AI’s rapid adoption and the noise level in marketing at an all-time high, strategy has never been more important,” said Megan Lally, CEO and Owner of Highdive. “There’s a rigor in strategy--deciding what not to do is just as important as deciding what to do. It’s our responsibility as partners to our CMOs and their teams to navigate those decisions. Nimisha brings that discipline, along with an... Read More

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