TDA Boulder is expanding its creative leadership with the hiring of Maru Bernal in the new role of creative director reporting to founder/ECD Thomas Dooley and ECD/partner Jonathan Schoenberg, while partnering with CD/partner Jeremy Seibold.
Bernal was most recently group creative director at We Believers New York. Prior, she was VP, creative director/art director at FCB Chicago and Leo Burnett/Lapiz.
As an awarded multicultural creative director with over 20 years’ experience in the U.S. Hispanic and general market, Mexico and LATAM, Bernal is a champion for diversity. Importantly, she firmly believes the more diverse a team is, the better the ideas will be.
“Maru is able to simplify a creative idea so it can be both universal and powerful,” stated Schoenberg. “She has a history of creating campaigns–in many tones–that make you smile, think, and that you can completely engage within a matter of seconds. That’s the true power of great creativity and we’re so excited to have her here.”
Bernal will work on TDA Boulder clients including: Champion Pet Foods; Daiya Foods; FirstBank; Rise Against Suicide; Desert Door Spirits, and Rebel Ice Cream.
“TDA Boulder has a huge creative reputation, which I’ve watched and admired from afar, and now I’m thrilled to add my own international POV to their amazing body of work,” stated Bernal. “Working at an agency where egos are checked at the door and each team member is valued might not seem important, but it is essential to agency culture and it’s particularly important to me.”
