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    Mattel Films developing live-action View-Master feature with Escape Artists

    By SHOOTNo Comments149 Views
    View=Master (Mattel)
    EL SEGUNDO, Calif. --

    Mattel, Inc. (NASDAQ: MAT)  is developing a live-action feature film with Sony Pictures Entertainment and Escape Artists based on the company’s timeless 3-D image View-Master toy.

    View-Master has entertained children and adults since its introduction in 1939. The stereoscopic viewing device has been a popular childhood staple for generations and has taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.

    “View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” said two-time Oscar nominee Robbie Brenner, president of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”

    “View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” said Todd Black, producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”

    Mattel is also collaborating with Escape Artists to produce the upcoming Masters of the Universe live-action feature film based on the iconic Mattel franchise.

    Overseeing the four-quadrant family adventure film are Kevin McKeon and Arturo Thur de Koós for Mattel Films. Todd Black, Jason Blumenthal, Steve Tisch and Tony Shaw of Escape Artists (The Pursuit of Happyness, Fences) are set to produce.

    Mattel Films’ vision is to collaborate with leading filmmakers to make standout quality movies based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences.

    Tags:Escape ArtistsMattelSony Pictures EntertainmentView-Master



    The class of 2024-’26 is set for NBCU LAUNCH TV Directors Program

    Friday, December 6, 2024
    Pictured (l-r) are Parisa Barani, Nina Kramer, Liz Sargent and Winter Dunn

    NBCU LAUNCH, the umbrella brand that houses the comprehensive inclusion efforts across the company’s entertainment television portfolio, has named the 2024-26 class of its trailblazing scripted directing program, the NBCU LAUNCH TV Directors Program. The 2024-26 class and the NBCU series they are attached to are Parisa Barani (“Law & Order”), Winter Dunn (“The Irrational”), Nina Kramer (“St. Denis Medical”) and Liz Sargent (“Chicago Med”).

    Founded in 2009, NBCU’s scripted directing program (now called the NBCU LAUNCH TV Directors Program) gives experienced directors with distinct points of view their break into episodic television. The program supports the company’s goal of producing authentic stories with talent whose lived experiences inform their unique creative visions.

    It’s the first scripted directing initiative in the television industry to guarantee that participants will helm at least one episode by the culmination of the program. Directors shadow on two episodes of an NBCU scripted series ahead of sitting in the director’s chair themselves.

    Starting with this new class, NBCU LAUNCH added more learning and development opportunities to prepare the program directors to helm their first episode of scripted television.

    Each program director has been paired with an alumnus who will serve as their mentor. SJ Main Muñoz (“Fear the Walking Dead”), Brenna Malloy (“On Call”), Kim Nguyen (“Survival of the Thickest”) and Dinh Thai (“Wu-Tang: An American Saga”), all of whom are working television directors following their time in the program, will help guide the new program directors through the process of helming their episodes.

    Additionally, NBCU LAUNCH hosted a six-day intensive... Read More

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