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    Mattel Films partners with Universal Pictures and Akiva Goldsman for Monster High feature

    By SHOOTUpdated:No Comments1363 Views
    Monster High dolls (courtesy of Mattel)
    EL SEGUNDO, Calif. --

    Mattel, Inc. (NASDAQ: MAT) has partnered with Universal Pictures and Academy Award-winning producer/screenwriter Akiva Goldsman under his banner, Weed Road, to develop Monster High, a live-action theatrical film featuring an original story based on the popular fashion dolls imagined as the children of legendary monsters.

    First introduced in 2010, Monster High immediately became a beloved expansive universe rich with inclusive storytelling and doll play, fostering a fandom that spans generations. The brand continues to encourage fans of all ages to embrace their authentic selves and what makes them unique.

    Robbie Brenner, president of Mattel Films, said, “Monster High helps fans discover the great beauty in being true to yourself and celebrates the unique sensibilities at the core of who we are as individuals. We’re proud to partner with Universal Pictures and the brilliant Akiva Goldsman to usher this important message to audiences worldwide.”

    Goldsman, who is also a producer on Mattel Films’ Major Matt Mason starring Tom Hanks, added, “I’ve been fascinated by Monster High since my daughters were obsessed with the dolls as kids. I’m thrilled to once again join forces with Robbie Brenner and our friends at Mattel to help bring this iconic property to life.” 

    Goldsman is the Academy Award-winning screenwriter of A Beautiful Mind, whose critically acclaimed projects range from creator of The Crowded Room, showrunner of Star Trek: Strange New Worlds, and screenwriter of Cinderella Man, to producer of several films in the blockbuster Paranormal Activity franchise and the upcoming sequels to Constantine and I Am Legend. 

    Producers of Monster High are Brenner and Goldsman. Overseeing the project are Kevin McKeon and Arturo Thur De Koos for Mattel and Greg Lessans for Weed Road. Universal Pictures’ SVP of production Lexi Barta and creative executive of production development Jacqueline Garell are overseeing the project for the studio.

    Mattel Film’s vision is to collaborate with leading filmmakers to make standout quality movies based on its iconic brands that will resonate in culture and appeal to global audiences. In addition to Monster High, Mattel Films has feature films in development for its IP including American Girl, Barney, Hot Wheels, Bob the Builder, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Matchbox Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone. Mattel Films is also developing Christmas Balloon, a holiday family drama based on all-new IP.

    Goldsman is represented by CAA, TFC Management, and Hansen Jacobsen Teller.

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    Tags:Akiva GoldsmanMattelMattel FilmsMonster HighUniversal Pictures



    Creative agency Betty is expanding with launch of offices in Austin and Mexico City

    Thursday, January 22, 2026
    Cari Bucci-Hulings

    Betty, a Quad agency, is opening offices in Austin, Texas, and Mexico City, Mexico, marking a significant step in the continued expansion of the creative agency and Quad’s global platform. The two locations bolster Betty’s ability to serve clients with fresh talent, localized expertise and integrated capabilities in two high-growth markets recognized as centers of culture and creativity. The Austin and Mexico City office openings follow a period of rapid growth for Betty, which has seen a surge in demand from both category leaders and challenger brands seeking strategic, innovative creative solutions that can scale without sacrificing speed or quality. Betty will officially open its Austin office on January 22. In addition to full-time staff, the location will host a weekly roster of over 25 photographers, stylists and production crew members in its 8,400-square-foot studio. “Opening in Austin is a natural fit for Betty,” said Cari Bucci-Hulings, president of Betty. “The energy, talent and culture of the city make it an ideal place to expand our teams and better serve our clients while deepening our presence in a key region.” “In Austin, we’ll be able to push our studio model forward,” said Jimmy Richardson, group VP, studio and creative at Betty. “By bringing together scalable AI workflows and an amazing team of in-house creative experts, we can produce brand-accurate content at the pace our clients need, without losing the human touch that connects with consumers.” Betty’s 10,000-square-foot Mexico City office will open in the first quarter of 2026 and will be shared with Quad’s media agency, Rise. Betty’s Mexico City team currently supports several brands and is continuing to add to its client roster with specialties in... Read More

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