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    Home » McDonald’s profit falls as customer traffic slips in US

    McDonald’s profit falls as customer traffic slips in US

    By SHOOTThursday, July 23, 2015Updated:Tuesday, May 14, 2024No Comments1125 Views
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    In this Dec. 17, 2014, file photo, a man walks by a McDonald's restaurant in Tokyo. (AP Photo/Eugene Hoshiko, File)

    Menu offerings, promotions fall short of expectations

    By Candice Choi, Food Industry Writer

    --

    A dropoff in customers at its U.S. restaurants contributed to a 13 percent decline in McDonald's second-quarter profit.

    The world's biggest burger chain said Thursday that sales fell 2 percent at established U.S. locations, as featured menu offerings and promotions failed to live up to expectations against competitors. It's the seventh straight quarterly decline in that figure.

    The company didn't cite specific examples. But among its marketing efforts during the quarter were ads featuring its Hamburglar character, revamped as a grown man wearing a mask, black trench coat and a fedora with a yellow stripe. The character was used in ads for the chain's limited-time sirloin burgers.

    Overseas, McDonald's said the sales figure rose 1.2 percent in Europe and fell 4.5 percent in the segment including Asia, the Middle East and Africa. On a global basis, the figure fell 0.7 percent.

    Looking ahead, CEO Steve Easterbrook said the company is seeing early signs of momentum and that global sales at established locations are expected to be positive in the third quarter.

    McDonald's, which has more than 36,000 locations around the world, is trying to regain its footing after seeing its profit sink 15 percent last year.

    In the U.S., the company is up against changing eating habits and intense competition. Last week, Yum Brands said Taco Bell sales at established locations rose 6 percent for the quarter. The same figure rose 4.3 percent at burrito chain Chipotle and 2.9 percent at Dunkin' Donuts.

    McDonald's has admitted it created some of its own problems, such as letting its menu get too complicated. That affected wait times and order accuracy.

    To adapt, McDonald's is looking at ways to make its menu more flexible, such as serving popular breakfast items all day and letting people build their own burgers by tapping a touchscreen. It's also trying to improve perceptions about the quality of its ingredients, and started a campaign last year inviting people to ask questions about its food.

    For the quarter ended June 30, the company earned $1.2 billion, or $1.26 per share. Analysts on average expected $1.23 per share, according to Zacks Investment Research.

    A year ago, the company earned $1.39 billion, or $1.40 per share.

    Total revenue was $6.5 billion, ahead of the $6.45 billion Wall Street expected.

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    Tags:McDonald's



    Actor Timothy Busfield released from New Mexico jail pending trial

    Tuesday, January 20, 2026
    Director and actor Timothy Busfield appears at a hearing in the Second District Judicial Court at the Bernalillo County Courthouse, Tuesday, Jan. 20, 2026, in Albuquerque, N.M. (AJ Skuy for Fox News Digital Pool Photo via AP)

    Actor Timothy Busfield was released from jail Tuesday night in New Mexico, where he is facing counts of child sexual abuse. Hours earlier, Busfield's attorneys successfully argued that the actor best known for appearances in "The West Wing," "Field of Dreams" and "Thirtysomething" wasn't a danger to the community and shouldn't be behind bars while he awaits trial. Prosecutors sought to keep him in jail, outlining what they said was grooming behavior and abuse of power by Busfield over three decades. State District Court Judge David Murphy said while the crimes Busfield is accused of inherently are dangerous and involve children, prosecutors didn't prove the public wouldn't be safe if he's released. "There's no evidence of a pattern of criminal conduct, there are no similar allegations involving children in his past," Murphy said. "Rather this defendant self-surrendered and submitted himself to this court's jurisdiction, demonstrating compliance with the court order for his arrest." Outside the courthouse, Busfield's wife, actor Melissa Gilbert, thanked Murphy for the ruling. She also thanked friends, relatives, co-workers and strangers who she said have showered their family with love. Gilbert, who played Laura Ingalls in the 1970s to '80s TV series "Little House on the Prairie," sat behind Busfield during the hearing. He was handcuffed and dressed in an orange jail jumpsuit. Prosecutors declined to comment on the ruling. Busfield is facing two counts of criminal sexual contact of a minor and one count of child abuse while working as a director on the set of the TV series "The Cleaning Lady," allegations that he denies. He was booked into jail after a warrant was issued for his arrest and he turned himself in. According to the criminal complaint,... Read More

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