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    Home » Michigan’s win over UConn averages 18.3 million for most-watched NCAA men’s final since 2019

    Michigan’s win over UConn averages 18.3 million for most-watched NCAA men’s final since 2019

    By SHOOTThursday, April 9, 2026No Comments105 Views
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    Michigan celebrates after defeating UConn in the NCAA college basketball tournament national championship game at the Final Four, Monday, April 6, 2026, in Indianapolis. (AP Photo/AJ Ma
    NEW YORK (AP) --

    Michigan’s 69-63 victory over Connecticut on Monday night averaged 18.3 million viewers on TBS, TNT, truTV and HBO Max, according to Nielsen, making it the most-watched men’s NCAA Tournament final since 2019. That year, Virginia defeated Texas Tech in overtime on CBS.

    The audience for Michigan’s first title since 1989 peaked at 20.4 million for the conclusion between 11-11:15 p.m. EDT. It was a 23% increase from the 2024 final on TNT. CBS and TNT started alternating the Final Four in 2016. This was the fifth time TNT had the final.

    Overall, the tournament averaged 10.9 million across CBS, TBS, TNT and truTV. It is the second-most watched March Madness since 1994, which aired entirely on CBS, and a 7% increase over last year.

    The Final Four averaged 14.2 million, an 11% jump from 2024.

    This year’s tournament had the most-watched first round and the most-viewed second round since 1993.

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    Tags:HBO MaxNCAATBSTNTTruTV



    Inaugural winners unveiled in ADC AI Visual Design Dreamina AI category

    Thursday, May 21, 2026
    ADC AI Visual Design-Dreamina AI category winners announced

    The global Art Directors Club and Dreamina AI announced the ADC Cube and cash prize winners in the inaugural ADC AI Visual Design-Dreamina AI category, dedicated to honoring the frontier of generative craft in this year’s ADC 105th Annual Awards.

    The new category, which was free to enter and made possible by ADC’s exclusive partnership with Dreamina AI, part of ByteDance, recognizes evolving creative craft and honors modern creators who are using AI as a creative partner to expand the boundaries of visual expression.

    The first ADC Cube and cash prize winners of the new competition are as follows.

    First Place: ADC Gold Cube, $6,000
    Xīnxīn Li and Donglin Cheng, Beijng, “Ivory”

    Second Place: ADC Silver Cube, $4,000 each
    Anne Horel, Paris “La Tisseuse d’Ombres” (“The Shadows Weaver”)
    Jason Peng, Chongqing “Perfect Place”
    Park Zhi, Guangzhou, “Red Pill”

    Third Place: ADC Bronze Cube, $2,000 each
    Chén Kūn, Shenyang, “Ordinary Anthem”
    Serhii Kostenko, Berlin, “Trained on Perfection”
    Xingchen Ding, Hangzhou, “The Joyful Pasture”
    Dorothy Pang, Vancouver, “Love Hotel”
    Tāozé Cài, Beijing, “Bad Traveling”
    Yongning Zhang, Suzhou, “Big Eyes Town”

    Hongye Liu, Shanghai, was awarded a Merit for “{HONG KONG LOADING…}”.

     

    “Rather than limiting ourselves strictly to the original storyboard, we drew continuous inspiration from Dreamina AI during the creation process,” explained Gold Cube winner Xinxin Li. “The mutual inspiration between human creativity and AI capability allowed us to revise and optimize the script accordingly, and eventually we... Read More

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