Natalia Davila has been promoted from head of strategy to chief strategy officer, U.S., at GUT. She will lead strategy across the agency network’s three U.S. offices.
Throughout her career of 10-plus years, Davila has led thinking on award-winning creative campaigns, brand positioning, and product innovation across the U.S., LatAm, and global for top-tier brands across categories, including Kraft Heinz, Doordash, Apple, Toyota, Porsche, Volkswagen, BMW Group, Bacardí, Molson Coors, Lavazza, letgo, and Varo Bank.
She cut her teeth in strategy and media at Crispin Porter + Bogusky where she spent five years before going on to found the strategy department at experiential agency TEAM Enterprises. In 2018, Natalia launched her own consultancy focused on brand strategy and creative advertising working with a range of clients from start-ups to blue chip brands, including Apple, Toyota, and Bacardí. In 2022 Natalia joined independent agency 22Squared where she helped launch the inclusion consultancy, before moving on to Apple a year later. While at Apple, she acted as brand strategist for Latin American and U.S. Hispanic, where she helped launch their Latino inclusion initiative for the U.S.
A Miami native, Davila studied art and chemistry at the University of North Carolina at Chapel Hill, where she decided to forgo more sensible med school ambitions when she fell in love with her first advertising internship. Davila’s diverse background has shaped her approach to marketing, blending analytical and creative thinking to build results-driven communications grounded in human truths.
