The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikTok Award as part The One Show 2026. As a special award sponsored by TikTok, there is no fee to enter.

The new award, established in recognition of the importance of short-form video and rise of creator content, will honor a brand’s exceptional use of TikTok, embracing the network’s native behaviors, creative tools, and storytelling styles to build cultural relevance and measurable impact.

Winning entries will meaningfully lean into one or more of TikTok’s core pillars:

--Community – Showing up authentically to engage, activate, or celebrate a TikTok community and turning participation into momentum.
--Discovery - Turning exploration and insights into ideas that resonate with people.
--Sound – Leveraging or creating original audio or trending sounds to drive discovery and creative expression.
--Co-Creation – Using duet, stitch, challenges, or other collaborative tools to spark user-generated content and invite participation.
--Entertainment – Delivering joyful, surprising, or culturally relevant storytelling that feels native to TikTok’s creative ecosystem.
--Impact – Creativity backed by performance, generating ideas that drive tangible business growth.
--Best Use of TikTok entrants will be asked to provide a written description of the campaign background, creative idea, insights and strategy, execution, and results. Case studies are encouraged.

Entries should demonstrate cultural and/or commercial impact through engagement metrics, earned media pickup, video views or completion rates, brand lift, or sales outcomes.

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