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    Home » Nintendo’s profit jumps as Super Mario franchise gets a boost from hit film

    Nintendo’s profit jumps as Super Mario franchise gets a boost from hit film

    By SHOOTThursday, August 3, 2023Updated:Sunday, July 7, 2024No Comments1371 Views
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    A traveler walks past an advertisement featuring a Nintendo character at Narita airport in Narita near Tokyo on June 10, 2022. Nintendo reported Thursday, Aug. 3, 2023, a 52% increase in net profit for the first fiscal quarter on the back of the success of its Super Mario movie and the new Zelda video game.(AP Photo/Shuji Kajiyama, File)

    By Yuri Kageyama, Business Writer

    TOKYO (AP) --

    Nintendo reported a 52% increase in net profit for the first fiscal quarter on Thursday following the success of its Super Mario movie and the new Zelda video game.

    Demand was strong for Nintendo Switch game software, which received a boost from the release earlier this year of the film about the jumping plumber called "The Super Mario Bros. Movie," according to Nintendo Co.

    The film has so far drawn more than 168 million people globally, grossing $1.3 billion.

    That makes it one of the top-selling animation films on record, second only to "Frozen II," and the top animation film based on a video game. The "Lion King" 2019 remake, while it uses computer graphics and was an even a bigger hit, isn't categorized as an animation film.

    Also helping lift Nintendo's results was the popularity of "The Legend of Zelda: Tears of the Kingdom" game, released in May, the latest in the hit action-adventure series.

    The Japanese video game maker's April-June net profit totaled 181 billion yen ($1.3 billion), up from nearly 119 billion yen a year ago. Quarterly sales surged 50% to 461.3 billion yen ($3.2 billion).

    Hardware sales jumped nearly 14% to 3.9 million Nintendo Switch machines, while software sales also grew, increasing 26% to 52 million games sold.

    Nintendo also got a healthy boost in revenue from its intellectual property business, exemplified by the Super Mario film but also other royalties.

    Nintendo has been pushing the idea of having several Nintendo Switch consoles per household, not just one, with family members each working a machine to play together.

    Among the popular games for such playing was "Pikmin 4," which went on sale last month. That also came in a downloadable version, an area that's a growing source of income for Nintendo.

    Nintendo, based in the ancient Japanese capital of Kyoto, is planning more games in coming months including "Super Mario Bros. Wonder," set to go on sale in October.

    Nintendo kept its full year profit forecast unchanged at a 340 billion yen ($2.4 billion), down 21% on year.

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    Tags:NintendoThe Super Mario Bros. Movie



    ChatGPT’s free ride is ending: Here’s what OpenAI plans for advertising on the chatbot

    Friday, January 16, 2026
    The OpenAI logo is displayed on a mobile phone in front of a computer screen with output from ChatGPT, March 21, 2023, in Boston. (AP Photo/Michael Dwyer, File)

    OpenAI says it will soon start showing advertisements to ChatGPT users who aren't paying for a premium version of the chatbot. The artificial intelligence company said Friday it hasn't yet rolled out ads but will start testing them in the coming weeks. It's the latest effort by the San Francisco-based company to make money from ChatGPT's more than 800 million users, most of whom get it for free. Though valued at $500 billion, the startup loses more money than it makes and has been looking for ways to turn a profit. "Most importantly: ads will not influence the answers ChatGPT gives you," said Fidji Simo, the company's CEO of applications, in a social media post Friday. OpenAI said the digital ads will appear at the bottom of ChatGPT's answers "when there's a relevant sponsored product or service based on your current conversation." The ads "will be clearly labeled and separated from the organic answer," the company said. Two of OpenAI's rivals, Google and Meta, have dominated digital advertising for years and already incorporate ads into some of their AI features. Originally founded as a nonprofit with a mission to safely build better-than-human AI, OpenAI last year reorganized its ownership structure and converted its business into a public benefit corporation. It said Friday that its pursuit of advertising will be "always in support" of its original mission to ensure its AI technology benefits humanity. But introducing personalized ads starts OpenAI "down a risky path" previously taken by social media companies, said Miranda Bogen of the Center for Democracy and Technology. "People are using chatbots for all sorts of reasons, including as companions and advisors," said Bogen, director of CDT's AI Governance Lab. "There's a lot at stake... Read More

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