ML Nelson, Noonday Pictures’ owner/director announces Gemini, his company’s two-director approach to tabletop shoots.
“It’s not unusual for two live action directors to work together,” Nelson said. “But, you don’t find it in the tabletop world. Director/Cameraman Ben Hoffman and I found with two directors working on two sets simultaneously, there is practically no down time. Ben and I have collaborated for years, but our new approach to producing tabletop commercials by us working at the same time on two different sets has created the next level for us and our clients. For instance, we just completed a tabletop shoot for Dairy Queen in three 10-hour days. It would take a single director seven 10-hour days to accomplish that.”
Hoffman added, “We can double the number of shots a client would normally expect from a 10-hour day. We are delivering gorgeous footage from spontaneous prep shots, including slow motion, to dramatically sweeping motion-control hero shots of food and packaging. We save our clients time and money, and give them twice the creative by working this way.”
Meanwhile, Cindy Velsor and Christy Williams have joined Noonday as executive producer and director of marketing, respectively. Velsor brings years of experience in commercial production and client service to her new roost. She has managed broadcast and digital campaigns from concept to completion, working with national advertising agencies and clients such as Nutrisystem, Disney, and Pepsi.
Williams is a recent graduate from the University of North Texas with a Bachelor’s Degree in Advertising Art.
