After a year of significant expansion including the opening of a New York office and the acquisition of a digital agency, NuContext Creative has expanded again. Led by company founder/executive creative director Angela Guice, NuContext Creative is partnering with Emmy Award-winning creative director/writer/director Kenny Rhodes on a new EPK division.
According to Guice, the launch of the division is the result of a growing demand from clients, as well as an opportunity to work with Rhodes again. “I met Kenny originally when I began my career at Autonomy,” she explained. “He was a great mentor to me there, and is the best interviewer I have ever worked with. I gained so many of my interviewing skills from watching Kenny….This is just one more creative service that NuContext can offer our clients, who are eager for more behind-the-scenes content.”
Rhodes brings to NuContext over 15 years of experience creating promos and behind-the-scenes interstitials for major cable and broadcast networks. In 2005, Rhodes founded his own production company, Polaris Productions, specializing in on-air and off-air marketing materials from traditional promos to multi-camera, live-action production. During this tenure, in 2009, Rhodes garnered an Emmy Award for Best Short Format, Non-Fiction Series: “Writer’s Draft” on Fox Movie Channel. At Polaris, Rhodes’ client list included: Disney, ABC, Warner Bros, AMC, Discovery Channel, Lifetime, Fox Movie Channel, TV Guide Network, MGM HD, E!, Chiller, as well as numerous corporate clients. Prior to Polaris, Rhodes was VP, Promo Division at Autonomy where he produced over 400 projects including: on-air and off-air promos and interstitials, upfronts, awards packages, main titles, launch campaigns and image spots. At Autonomy, Rhodes directed 100+ shoots involving live talent with an emphasis on A-list Hollywood celebrities and high-level executives in the entertainment industry. Before joining Autonomy, Rhodes served as a writer/producer at FX and FXM where he conceived, wrote and produced interstitials, mini-documentaries, trivia spots, episodic promos, generics, special event and stunt promos, image campaigns, sponsored and cross-channel promotions. Additionally, Rhodes oversaw editorial, graphics and audio sessions.
“The partnership between NuContext and myself feels like a perfect fit and will help us leverage both of our strengths to a whole new level,” said Rhodes. “With my experience conducting hundreds of behind-the-scenes and executive interviews, and Angela’s team of expert production and post-production artists, our combined forces will be able to bring tremendous added value to our loyal clients, as well as new converts.”
