Register

    NY Festivals Advertising Awards, Female Quotient, ANA team to launch “SeeHer Lens” Award

    By SHOOTUpdated:No Comments2584 Views
    Shelley Zalis, CEO, The Female Quotient, and co-founder, SeeHer
    NEW YORK --

    New York Festivals International Advertising Awards®, The Female Quotient (The FQ) and the ANA have partnered to launch a special award, the 2021 NYFA “SeeHer Lens” Award. This new award will honor best-in-class creative film work submitted to the 2021 competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.

    “New York Festivals Advertising Awards is extremely proud to partner with The Female Quotient, and the ANA in this year’s competition,” said Ellen Smyth, Owner/CEO of New York Festivals. “I admire the ANA and The FQ, and the work that The FQ and the SeeHer movement do to advance equality through collaboration. Aligning New York Festivals and SeeHer shines the spotlight on the great creative work in this year’s entries that depict women realistically and accurately.” 

    “We are thrilled to partner with NYF Advertising Awards for this new award, which sets the standard for creative media. By celebrating advertisers who are leading the way in the accurate representation of women and girls, we are confident that we will continue to inspire more change across the industry,” said Shelley Zalis, CEO, The Female Quotient, Co-Founder, SeeHer.

    The Female Quotient taps into the power of the collective to advance equality in the workplace through the power of collaboration. Their efforts bring visibility to women, activate solutions for change, and create metrics for accountability.

    SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are. The ANA in partnership with The Female Quotient launched it in June 2016 in Washington DC at the White House. The “SeeHerLens” Award is the latest joint announcement by the ANA and The FQ, demonstrating the united commitment to the SeeHer movement.

    “We are delighted to be part of this award. Media defines culture, and culture drives change,” said ANA CEO Bob Liodice. “It is critical to recognize brands who are moving the needle through great storytelling in their ad campaigns. The award is a powerful lens to showcase those who truly see her and set an example for others.”

    New York Festivals film entries will be reviewed by over 100 members of the New York Festivals jury. They will judge all entries using the SeeHer Gender Equality Measure, (GEM®), the global industry standard for measuring gender bias (total and multi-cultural) in ads and programming.  GEM® is used in 14 major markets around the world, representing 87% of total global ad spend, to create bias-free ads, content, media buys and media plans.

    “Honoring groundbreaking creative work is what New York Festivals has always been about,” said Scott Rose, executive director of New York Festivals Advertising Awards. “The new “SeeHer Lens” Award is an opportunity for NYF to join forces with the creative industry to celebrate innovative work that expresses gender equality, we’re thrilled to have this additional metric to evaluate excellence.”

    New York Festivals collaborated with graphic artist Rowan Shalit to create the 2021 NYFA “SeeHer Lens” Award logo graphic. 

    The NYFA “SeeHer Lens” Award will be announced on July 14 with the New York Festival’s 2021 Advertising Award winners. For more information on competition categories, rules, and regulations click here.

      

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2021-06-24)
    Tags:ANANew York Festivals International Advertising AwardsSeeHer Lens AwardThe Female Quotient



    William Dafoe, Jonathan Bailey and Peter Dinklage join the voice cast for Starburn Industries’ “Lincoln in the Bardo”

    Friday, August 28, 2026
    Peter Dinklage (photo by Whitney Matewe)

    Actors Willem Dafoe, Jonathan Bailey and Peter Dinklage have joined the voice cast of Starburns Industries’ “Lincoln in the Bardo,” based on acclaimed author George Saunders’ New York Times bestseller and 2017 Booker Prize-winner.  Saunders adapted the screenplay, with Academy Award-nominated filmmaker Duke Johnson directing.  It was announced earlier that Tom Hanks stars as the 16th President of the United States, Abraham Lincoln, in the live action portion of the film.  CAA Media Finance and WME Independent are handling sales at the upcoming TIFF: The Market.

    The film employs a unique blend of stop-motion animation and live action to explore one of the most intimate moments of Lincoln’s life, centering on his relationship with his recently deceased eleven-year-old son.  Blending history and imagination, the story unfolds through an unforgettable ensemble of characters – living and dead, historical and invented – to explore themes of love, empathy, and the human capacity for connection in the face of unimaginable grief.

    Reverend Everly Thomas – the ghost of a minister who died believing he would go to heaven, but, to his dismay, found out otherwise – is voiced by Dafoe.  Bailey is voicing Roger Bevins, the ghost of a young gay man who took his own life over a failed love affair and instantly regretted it.  Dinklage is voicing Hans Vollman, a ghost obsessed with his dream of being reunited with his much-younger wife.

    Four-time Academy Award nominee Dafoe’s credits include animated films “Finding Nemo,” “Fantastic Mr. Fox” and “The Boy and the Heron,” as well as “At Eternity’s Gate,” “The Florida Project,” “Shadow of the Vampire” and seminal Vietnam movie... Read More

    MySHOOT Profiles


    Add A Comment