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    Pepsi to replace Coke in NBA marketing deal

    By SHOOTUpdated:No Comments935 Views
    In this Oct. 7, 2009 file photo, a court side ad displays the Pepsi logo during a time out in an NBA preseason basketball game between the Orlando Magic and the Miami Heat in Orlando, Fla. (AP Photo/John Raoux, File)
    NEW YORK (AP) --

    The National Basketball Association is trading Coke for Pepsi.

    The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola.

    Pepsico CEO Indra Nooyi said during a press conference in New York that the company will bring the power of its portfolio of 22 brands to the NBA. The Purchase, New York-based company's brands include Pepsi, Tropicana, Lay's, Lipton and Doritos.

    Nooyi pointed out that Pepsico Inc. had an existing relationship with the NBA through Gatorade, which has been a partner with the league for more than 30 years. The executive said that Mountain Dew will lead the NBA's marketing strategy.

    The partnership will cover North America and China, where the popularity of the NBA is growing.

    The Coca-Cola Co. said in a statement on Monday that it "will continue to have a strong presence within basketball culture through our relationships with iconic players." The world's biggest beverage maker also said that it will continue to have relationships with individual teams and venues, which means some arenas will still serve Coke products.

    Separately, Coca-Cola announced Monday that it signed a multiyear partnership with the U.S. Soccer Federation and Major League Soccer. The deal also includes a renewal of Coca-Cola's partnership with the Mexican National Team's U.S. Tour.

    Coca-Cola will serve as the official beverage partner across the non-alcoholic beverage category for U.S. Soccer and the Mexican National Team's U.S. Tour. The exclusive association with MLS will include both soda and water brands.

    Coca-Cola, which also makes Sprite, Powerade and Vitaminwater, said in October that it planned to cut costs by $3 billion a year through a variety of measures, such as restructuring its global supply chain. The Atlanta-based company said much of the savings would be reinvested into marketing.

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    Tags:Coca-ColaNBCPepsi



    EU accuses TikTok of “addictive design” that harms children, seeks changes to protect users

    Friday, February 6, 2026
    The icon for the TikTok video sharing app is seen on a smartphone in Marple Township, Pa., Feb. 28, 2023. (AP Photo/Matt Slocum, File)

    The European Union on Friday accused TikTok of breaching the bloc's digital rules with "addictive design" features that lead to compulsive use by children, in preliminary charges that strike at the heart of the popular video sharing app's operating model.

    EU regulators said their two-year investigation found that TikTok hasn't done enough to assess how features such as autoplay and infinite scroll could harm the physical and mental health of users, including minors and "vulnerable adults."

    The European Commission said it believes TikTok should change the "basic design" of its service. The commission is the EU's executive arm and enforcer of the 27-nation bloc's Digital Services Act, a sweeping rulebook that requires social media companies to clean up their platforms and protect users, under threat of hefty fines.

    TikTok denied the accusations.

    "The Commission's preliminary findings present a categorically false and entirely meritless depiction of our platform, and we will take whatever steps are necessary to challenge these findings through every means available to us," the company said in a statement.

    TikTok's features including infinite scrolling, autoplay, push notifications, and highly personalized recommender systems "lead to the compulsive use of the app, especially for our kids, and this poses major risks to their mental health and wellbeing," Commission spokesman Thomas Regnier said at a press briefing in Brussels.

    "The measures that TikTok has in place are simply not enough," he said.

    The company now has a chance to defend itself and reply to the commission's findings. Regnier said "if they don't do this properly," Brussels could issue a so-called non-compliance decision and possible fine worth up to 6% of... Read More

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