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    Home » Prime Video averages 15.3M viewers in its NFL season opener

    Prime Video averages 15.3M viewers in its NFL season opener

    By SHOOTThursday, September 22, 2022Updated:Tuesday, May 14, 2024No Comments1058 Views
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    Robert "Bojo" Ackah, center, and Fik-Shun, left, perform during the announcement of the first Thursday Night Football on Prime Video matchup featuring the San Diego Chargers at Kansas City Chiefs at the 2022 NFL Draft on Thursday, April 28, 2022 in Las Vegas. The Thursday night, Sept. 15 game between the Los Angeles Chargers and Kansas City Chiefs kicks off Amazon Prime Video's 11-year agreement with the NFL to carry “Thursday Night Football". (AP Photo/Vera Nieuwenhuis, File)

    By Joe Reedy, Sports Writer

    LOS ANGELES (AP) --

    Amazon Prime Video's first regular-season game as the exclusive home of "Thursday Night Football" was a big hit.

    Kansas City's 27-24 victory over the Los Angeles Chargers last Thursday averaged 15.3 million viewers across all platforms according to Nielsen and Amazon's first party measurement.

    Prime Video vice president Jay Marine said in a note to staff earlier this week that "our measurement shows that the audience numbers exceeded all of our expectations for viewership."

    The game averaged 13.0 million using only Nielsen's ratings. That is a 47% increase from last year's Week 2 game between Washington and the New York Giants, which averaged 8.84 million on NFL Network.

    It was also the most-watched program across broadcast or cable, with CBS' "Young Sheldon" coming in second at 3.5 million.

    Amazon has told advertisers it is estimating an average audience of 12.6 million viewers for the season based on Nielsen numbers. The additional numbers from Amazon's tracking comes from the company's ability to measure viewing across connected TVs, their apps and who might be watching a separate feed on Twitch.

    Amazon signed a three-year agreement with Nielsen last month to track ratings. It is the first time Nielsen is tracking and include ratings from a streaming service.

    The game also brought in a record number of subscribers to the company's Prime service. Marine said signups to Prime during the game outpaced Prime Day, Cyber Monday and Black Friday.

    This is the first season of an 11-year agreement for Prime Video to air 15 Thursday night games.

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    Tags:Amazon Prime VideoNFLNielsenThursday Night Football



    Paramount says China’s Tencent withdrew from its Warner Bros bid to avert national security issues

    Thursday, December 11, 2025
    A man rides past the Tencent headquarters in Beijing, China on Aug. 7, 2020. (AP Photo/Ng Han Guan, File)

    Paramount Skydance says the Chinese gaming and social media giant Tencent Holdings withdrew from its bid to buy Warner Bros Discovery to avert a possible national security review.

    Paramount's revised filing with the U.S. Securities and Exchange Commission of its takeover bid said the Chinese company had dropped its $1 billion financing commitment out of concern, since it would be a "non-U.S. equity financing source," that its bid might be subject to a review by the Committee on Foreign Investment in the United States, known as CFIUS. That was even though approval by CFIUS or by the Federal Communications Commission was not a condition of the bid.

    The SEC filing, dated Monday, said that foreign sovereign wealth funds of Saudi Arabia, Abu Dhabi and Qatar, which are providing $24 billion for Paramount's bid, had agreed to give up a right to participate in Warner Bros' management to avoid the additional scrutiny.

    On Monday, Paramount launched a hostile $77.9 billion takeover offer for Warner Bros. Discovery, competing with rival bidder Netflix to buy the company behind HBO, CNN and a famed movie studio.

    Big deals that involve foreign companies are sometimes subject to national security reviews by CFIUS, a U.S. government group chaired by the Treasury Secretary that studies mergers for national-security reasons. It has the power to force companies to change ownership structures or divest completely from the U.S.

    Under former President Joe Biden as well as President Donald Trump, the Treasury Department has sought to strengthen its powers as national security concerns related to foreign investment have increased.

    Tencent is among dozens of Chinese companies that the U.S. Defense Department has included in a list of companies it... Read More

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