Production company RadicalMedia has brought Rebecca Niles aboard its management team as executive producer for commercial production. Niles brings a unique blend of creativity, strategic vision, and operational expertise to RadicalMedia. Niles–who has a proven track record of fostering talent and delivering exceptional results–most recently served as the managing director of ArtClass.
During her tenure at ArtClass, Niles spearheaded remarkable growth, taking the company from its infancy as an online-video shop to a robust commercial production entity. Under her leadership, ArtClass expanded its roster, executive team, and commercial opportunities.
“Getting to know and work with Rebecca has been a truly wonderful experience,” said Jim Bouvet, SVP, head of commercials, RadicalMedia. “Her passion and energy for her work come across in everything she does and her creative instincts are incredibly sharp. Naturally, this has led to strong relationships with both agencies and directors who recognize her dedication and enthusiasm. Rebecca has already become an integral part of the RadicalMedia family and we couldn’t be more excited for everything still to come.”
Niles said, “Joining RadicalMedia is an honor, as it’s an iconic institution that has set the standard for creative excellence in our industry. I’m thrilled to join a team that leads with honesty, integrity, and respect, values that are foundational to continuously producing impactful and innovative content.”
In addition to her credentials in commercial production, Niles has garnered extensive experience in long-form projects. Her career highlights include executive producer roles on notable works such as Jackals and Fireflies directed by Charlie Kaufman, the television series Bedtime Stories featuring Ryan Reynolds, and an upcoming feature film directed by Matvey Fiks.
Top Olympic sponsor Panasonic is ending its contract with the IOC
TOKYO (AP)--Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It's not known the value of the Panasonic sponsorship, but sponsors contribute more than $2 billion in a four-year cycle to the IOC. In a statement, Panasonic said it became an IOC sponsor in 1987 and expanded to the Paralympics in 2014. It did not make clear why it was changing course and said only that is was related to continual "reviews how sponsorship should evolve." Two other Japanese companies are also among the IOC's 15 leading sponsors. Toyota, which for several months has been reportedly ready to end its contract, was contacted Tuesday by The Associated Press but offered no new information. "Toyota has been supporting the Olympic and Paralympic movements since 2015 and continues to do so," Toyota said in a statement. "No announcement to suggest otherwise has been made by Toyota." Japanese sponsors seem to have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The COVID-19 delay reduced sponsors' visibility with no fans allowed to attend competition venues, ran up the costs, and unearthed myriad corruption scandals around the Games. Tiremaker Bridgestone told AP "nothing has been decided." Toyota had a contact valued at $835 million — reported to be the IOC's largest when it was announced in 2015. It included four Olympics beginning with the Pyeongchang 2018 Winter Games in South Korea and ran through the just-completed Paris Olympics and Paralympics. Reports in Japan suggest Toyota may keep its Paralympic Olympic sponsorship. The... Read More