Register

    Saturday night’s NFL game on Peacock will not have commercials during fourth quarter

    By SHOOTUpdated:No Comments1475 Views
    Las Vegas Raiders defensive tackle Jerry Tillery (90) celebrates after making a sack against the Los Angeles Chargers during the first half of an NFL football game, Thursday, Dec. 14, 2023, in Las Vegas. (AP Photo/David Becker)

    By Joe Reedy

    --

    Saturday night's game between the Buffalo Bills and Los Angeles Chargers already carried significance as the first NFL game to be exclusively streamed on Peacock.

    The matchup will also feature another milestone as NBC and the NFL announced Thursday morning that the fourth quarter will be commercial free for the first time.

    NBCUniversal says there will be a 40% reduction in the standard ad time for an NFL game which should result in at least 12 additional minutes of game-related content.

    Rob Hyland, the coordinating producer for NBC's "Sunday Night Football," said there have been discussions about this game since June about how to make it unique and distinct from a regular NBC broadcast.

    "The limited stoppages are exciting for me as someone that wants to tell the story of the game and have the time to do it," he said.

    During one of the two breaks of 2 minutes, 20 seconds, in the fourth quarter, the announce team of Mike Tirico, Cris Collinsworth and Melissa Stark will delve more into some of the game's storylines. The other will go to the "Football Night in America" studio team for their thoughts on the game as well as the upcoming slate of games for the remainder of Week 16.

    Hyland is used to producing events with limited or no commercial breaks as one of the lead producers for NBC's Olympics coverage in prime time.

    The commercial-free quarter will be sponsored by Capital One, Hyundai and Walmart.

    Saturday's game on Peacock will be preceded by the matchup between the Cincinnati Bengals and Pittsburgh Steelers on NBC, which should help deliver a better lead-in audience.

    That will be the same case on Jan. 13, when NBC will carry the afternoon wild-card playoff game and Peacock will have the night game.

    Games on Peacock will be broadcast on the NBC affiliates in the two team markets, which is the same case for games on Amazon Prime Video.

    NBC and Peacock haven't tried to set any ratings predictions, but it is worth noting that the "Thursday Night Football" package on Amazon is averaging 12.07 million viewers this season, a 26% increase over last year.

    Last Thursday's game between the Chargers and Raiders, where Las Vegas had a 42-0 lead at halftime en route to a 63-21 victory, averaged 7.98 million.

    Joe Reedy is an AP sports writer

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2023-12-23)
    Tags:NBCUniversalNFLPeacock



    William Dafoe, Jonathan Bailey and Peter Dinklage join the voice cast for Starburn Industries’ “Lincoln in the Bardo”

    Friday, August 28, 2026
    Peter Dinklage (photo by Whitney Matewe)

    Actors Willem Dafoe, Jonathan Bailey and Peter Dinklage have joined the voice cast of Starburns Industries’ “Lincoln in the Bardo,” based on acclaimed author George Saunders’ New York Times bestseller and 2017 Booker Prize-winner.  Saunders adapted the screenplay, with Academy Award-nominated filmmaker Duke Johnson directing.  It was announced earlier that Tom Hanks stars as the 16th President of the United States, Abraham Lincoln, in the live action portion of the film.  CAA Media Finance and WME Independent are handling sales at the upcoming TIFF: The Market.

    The film employs a unique blend of stop-motion animation and live action to explore one of the most intimate moments of Lincoln’s life, centering on his relationship with his recently deceased eleven-year-old son.  Blending history and imagination, the story unfolds through an unforgettable ensemble of characters – living and dead, historical and invented – to explore themes of love, empathy, and the human capacity for connection in the face of unimaginable grief.

    Reverend Everly Thomas – the ghost of a minister who died believing he would go to heaven, but, to his dismay, found out otherwise – is voiced by Dafoe.  Bailey is voicing Roger Bevins, the ghost of a young gay man who took his own life over a failed love affair and instantly regretted it.  Dinklage is voicing Hans Vollman, a ghost obsessed with his dream of being reunited with his much-younger wife.

    Four-time Academy Award nominee Dafoe’s credits include animated films “Finding Nemo,” “Fantastic Mr. Fox” and “The Boy and the Heron,” as well as “At Eternity’s Gate,” “The Florida Project,” “Shadow of the Vampire” and seminal Vietnam movie... Read More

    MySHOOT Profiles


    Add A Comment