Steven Nishimura has joined indie ad agency INNOCEAN USA as its first chief digital officer. He had most recently been at Saatchi & Saatchi where he managed Toyota’s digital business.
As a boomerang hire, Nishimura was focused on the digital and CRM side at INNOCEAN the first time around for both Hyundai and Genesis. With 20 years of digital experience, Nishimura has worked on a variety of brands across automotive, financial services, telecom, CPG, and spirits. Some key clients include Hyundai/Genesis, Lexus/Toyota, Nissan/Infiniti, Discover Card, HTC, Clorox, Stoli and Kahlua.
“INNOCEAN already has amazing clients and strong digital capabilities. We have the talent and ambition to future-proof our agency. My goal is to help bring out our full potential by more closely tying these capabilities to where we want to go–our agency vision. Digital is no longer a standalone department,” said Nishimura. “I’m excited to rejoin the INNOCEAN family to further connect technology and creative throughout our entire agency culture.”
Nishimura will lead a future-oriented expansion of INNOCEAN’s digital capabilities, optimizing innovative technology solutions for processes, marketing channels and customer experience while providing a cohesive and effective digital strategy.
“We are delighted to welcome Steve back to the INNOCEAN team as the inaugural chief digital officer. Throughout his time with INNOCEAN he has continued to be a proven leader and innovator in the field. As we continue to grow our team and capabilities with purpose, Steve was an obvious choice as an integral part of our team,” said INNOCEAN USA CEO Steve Jun.
Nishimura’s oversight will include website development, increasing web traffic, SEO market metrics, creative analytics, CRM and innovation. As chief digital officer, Nishimura will be demonstrating his proven track record of using technology to improve business performance for INNOCEAN clients.
The Sundance Film Festival may get a new home. Here are the 3 finalists
The Sundance Film Festival has narrowed its search for a new home down to three finalists.
One option remains a combination of Salt Lake City and Park City, Utah, the latter its base for over 40 years. The other two, Boulder, Colorado, and Cincinnati would find the country's foremost showcase for independent film putting new roots down, the Sundance Institute said Thursday.
Eugene Hernandez, the festival's director and head of public programming said that each of the finalist cities "has shown us the blend of exciting possibilities, values, and logistics needed to produce a vibrant, inviting, and inclusive Festival."
For now, Sundance will continue operating out of Park City for the 2025 and 2026 festivals. Changes won't go into effect until the 2027 festival. Should the organization stick with Utah, the festival would center itself in Salt Lake City, with some elements in Park City.
Local leaders all issued statements as well. Colorado Gov. Jared Polis said that Boulder is "the next natural home" for the festival, touting Colorado's creative communities. Cincinnati Mayor Aftab Pureval and Kristen Schlotman, the head of Film Cincinnati spoke about the Ohio city's dedication to the arts and its ability to offer a "dynamic, walkable and accessible new venue." Finally, Salt Lake City Mayor Erin Mendenhall, Park City Mayor Nann Worel and Salt Lake County Mayor Jenny Wilson said they are eager to "forge an even stronger bond to inspire artists and elevate the festival experience."
The Robert Redford-founded festival has been a launching pad for many top filmmakers over the years, from Quentin Tarantino to Ryan Coogler. It's also premiered many eventual Oscar nominees and winners, including "CODA," their first best picture winner, and... Read More