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    Taylor Swift’s economic pull makes orange the new green for big brands

    By SHOOTNo Comments488 Views
    Taylor Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in Paris, May 9, 2024. (AP Photo/Lewis Joly, File)

    By Michelle Chapman, Business Writer

    LOS ANGELES (AP) --

    Taylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or brands that are seeking a ride on what has become an enormous economic tailwind.

    On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.

    The reason? Swift’s ability to generate buzz and draw dollars.

    Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.

    Companies are no longer waiting to capitalize on Swift’s gravitational pull and orange-themed memes from big brands began rolling out almost immediately.

    That is because Swift appeared onstage wearing orange numerous times towards the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.

    Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.

    Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post hsa garnered 5.5 million views so far.

    Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”

    Many, it seemed, saw value in tying their brand to Swift.

    Swift mentioned during the Wednesday podcast that she had Lasik eye surgery. The X account for LASIK.com wasted no time promoting the fortuitous namedrop.

    “i got LASIK, i have incredible vision,” they posted, accompanied by a video of Swift giving a shout out to the procedure on the “New Heights” podcast. “TAYLOR SWIFT EVERYONE (red heart emoji). WE’VE PEEKED!!!!!!!!”

    The post currently has more than 389,000 views and 15,000 likes.

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    Tags:Taylor SwiftThe Life of a Showgirl



    Art Directors Club Names Global Young Guns 23 Winners

    Thursday, January 15, 2026
    Director Emma Branderhorst, the corner shop, amsterdam/London

    The global Art Directors Club, part of The One Club for Creativity, has announced the diverse group of 28 talented young individuals and four creative teams based in eight countries who are the winners in the ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger.

    ADC Young Guns is the global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creative professionals.

    This year’s winners are:

    Nic Antaya, documentary photographer, Detroit
    Omer Ben-Shachar, writer, director, Los Angeles
    Emma Branderhorst, director, the corner shop, Amsterdam/London
    Esteban Cardona Jiménez and Jordan Baron Pories (team), creative directors, Coinbase, New York/Seattle
    Christopher Clark, cinematographer, Los Angeles
    Lucas D’Ascenção, designer, DASC design, São Paulo
    Victoria Escobar, graphic designer, The New York Times Magazine, New York
    Tom Emmerson, director, Serial Pictures, London
    Vanissa Foo, illustrator, Kuala Lumpur
    Hannan Hussain, director, SOFTSPOT WORLD LLC, Brooklyn
    Chantal Jahchan, designer, illustrator, Pentagram, New York
    Kalum Ko, photographer, director, New York
    Keita Kuki, technologist, art director, Dentsu, Tokyo
    Rachel LeBlanc, associate creative director, and Ryan Cookish, art director (team), Rethink Toronto
    Hayley Lim, designer, director, Montréal
    Michael Lim, animator, Kuala Lumpur
    Renald Louissaint, art director, graphic designer, Brooklyn
    Lucas Luz, creative director, designer, Rio de Janeiro
    Christian Meissner, motion designer, designer, MullenLowe Design Studio, New York
    Mia Meredith, graphic designer, The New York... Read More

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