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    TBWAChiatDay makes strategic moves

    By SHOOTUpdated:No Comments1126 Views
    NEW YORK --

    TBWAChiatDay New York is restructuring and recruiting to its strategy team, solidifying digital at the heart of daily brand planning and building for future client needs.

    The agency is focusing on further broadening the role of the strategist to include search, social and digital media proficiencies and to essentially, bridge traditional strategy and digital strategy.

    The new team hires include:

    Jared Cohen, sr. digital strategist, who brings with him client-side experience as global digital manager for Samsung Electronics. Jared’s expertise lies in analytics, insight and inclusion. Jared is also known for his entrepreneurial vision that comes from his background in Internet radio content production.

    Nicole Hering, brand strategist, formerly of digital agency 360i, was a strategist for Downy, Kraft Cheese and NBC Universal.

    Dakota Green, planner, was a former strategist at Woods Witt Dealy & Sons where he helped start the department and worked across all of their clients (Hickory Farms, Duracell Powermat, Cheerwine, Jam Bluetooth Speaker, Le Mystere (bra), Cuddl Duds (leggings), and PURE Insurance.

    Building on TBWA’s social community center are the following new recruits:

    Gabriela Colletta, social community manager on brands including Planter’s Mr Peanut and the Michelin Man. Gabriela moved from TBWA Worldwide where she worked at the heart of strategic thought leadership in the Disruption Works hub.

    Darren Nesbitt, social community manager, previously helmed community management at Avrett Free Ginsberg (&AFG) on accounts like Clear Eyes, Dramamin, BC Headache Powder and Just Bloom Box. Alongside Nesbitt, Eri Miyagi and Marise Lim, from Pratt Institute, join as designers.

    The social community center will work closely with Chicago’s TBWAEngage analytics and search team in the ongoing battle for brand behavior and social dialogue on a large-scale.

    Ed Castillo, head of strategy, commented “We’re attracting planners for whom digital and technology are instincts, not reflections. We don’t want our process to require a digital strategic bolt-on.”

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    Wednesday, June 17, 2026
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