Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » The One Show 2025 Insights Report shares key trends, jury predictions

    The One Show 2025 Insights Report shares key trends, jury predictions

    By SHOOTThursday, June 5, 2025No Comments233 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    The One Show 2025 Insights Report
    NEW YORK --

    The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive perspectives from the jury in The One Show 2025 Insights Report.

    Based on the nearly 20,000 pieces entered from 62 countries across 24 disciplines, the free 85-page report analyzes this year’s entries and combines it with expert perspectives from all One Show 2025 Jury Presidents and hundreds of jurors to identify key insights and future trends.

    The report contains six key insights from this year’s show.

    –Imperfectly Human: Pencil-worthy work spotlighted how brave brands are embracing imperfection to show their human side, seem relatable, and build lasting connections.
    –Smart Product Hacks: In 2025, product marketing once again took center stage, and products were hacked and hijacked to break through and grab attention. Brands found rule-bending ways to elevate mundane items into outrageous work.
    –Augmented Spaces: Pencil-winners showed how brands are bringing people together in virtual worlds, and creating collective experiences with a huge dose of help from virtual reality.
    –In-House Collabs: In-house agencies collaborated with artists, musicians and designers to produce original content, creating authentic cultural moments that resonate with audiences.
    –The Creator-Scape: Brands tapped into the growing power of creators to build buzz and cement consumer trust. Pencil winners clearly showed that in 2025, the best ideas are interactive and highly shareable.
    –Community-First Creativity: Brands are co-creating campaigns and original IP alongside their communities. At the same time, AI-driven tech is being utilized to empower audiences to create.

    Also included is the “Disciplines Deconstructed” section, a detailed analysis from jury rooms decoded into 10 major themes and predictions.

    The report features perspectives from hundreds of top global creative leaders, including all One Show 2025 Jury Presidents and a collection of other leading creatives who served as judges for this year’s show.

    “The One Show Pencil is among the industry’s most respected global accolades, and its entries are a snapshot in time of the very best in global advertising, design, and related fields,” said Kevin Swanepoel, CEO, The One Club. “This invaluable report combines unrivaled data with the thoughts of top global creatives to provide a deep dive into where the industry stands today, and where it’s going in the future.”

    The One Show 2025 Insights Report is available here free of charge.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2025-06-07)
    Tags:The One Club for CreativityThe One Show 2025 Insights Report



    Actor Timothy Busfield released from New Mexico jail pending trial

    Tuesday, January 20, 2026
    Director and actor Timothy Busfield appears at a hearing in the Second District Judicial Court at the Bernalillo County Courthouse, Tuesday, Jan. 20, 2026, in Albuquerque, N.M. (AJ Skuy for Fox News Digital Pool Photo via AP)

    Actor Timothy Busfield was released from jail Tuesday night in New Mexico, where he is facing counts of child sexual abuse. Hours earlier, Busfield's attorneys successfully argued that the actor best known for appearances in "The West Wing," "Field of Dreams" and "Thirtysomething" wasn't a danger to the community and shouldn't be behind bars while he awaits trial. Prosecutors sought to keep him in jail, outlining what they said was grooming behavior and abuse of power by Busfield over three decades. State District Court Judge David Murphy said while the crimes Busfield is accused of inherently are dangerous and involve children, prosecutors didn't prove the public wouldn't be safe if he's released. "There's no evidence of a pattern of criminal conduct, there are no similar allegations involving children in his past," Murphy said. "Rather this defendant self-surrendered and submitted himself to this court's jurisdiction, demonstrating compliance with the court order for his arrest." Outside the courthouse, Busfield's wife, actor Melissa Gilbert, thanked Murphy for the ruling. She also thanked friends, relatives, co-workers and strangers who she said have showered their family with love. Gilbert, who played Laura Ingalls in the 1970s to '80s TV series "Little House on the Prairie," sat behind Busfield during the hearing. He was handcuffed and dressed in an orange jail jumpsuit. Prosecutors declined to comment on the ruling. Busfield is facing two counts of criminal sexual contact of a minor and one count of child abuse while working as a director on the set of the TV series "The Cleaning Lady," allegations that he denies. He was booked into jail after a warrant was issued for his arrest and he turned himself in. According to the criminal complaint,... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleReddit sues AI company Anthropic for allegedly “scraping” user comments to train chatbot Claude
    Next Article Jury deliberations begin in Harvey Weinstein’s sex crimes retrial
    SHOOT

    Add A Comment
    What's Hot

    “Thelma” Producers Zoë Worth and Chris Kaye Launch Indie Production Company Bandwagon

    Tuesday, January 20, 2026

    Gravy Films Signs Director Victoria Rivera

    Tuesday, January 20, 2026

    “F1,” “Frankenstein” and “Sinners” Among Nominees For Cinema Audio Society Awards

    Tuesday, January 20, 2026
    Shoot Screenwork

    Director Pete Marquis, Mischief @ No Fixed Address Are In Their Creative Hay Day With Lance Bass

    Wednesday, January 21, 2026

    Good Behavior’s Pete Marquis has directed the latest Supercell Hay Day campaign featuring actor and…

    The Best Work You May Never See: Innocean Berlin, Stink Director Eoin Glaister Team On Stunt For NewMotion

    Tuesday, January 20, 2026

    Nissan, TBWA\Paris, Director Romain Staropoli Take Us On A “Last to Legends” Journey In Formula E Racing

    Monday, January 19, 2026

    LePub NY and Director Ivan Zacharias Herald The Return Of Dos Equis’ Most Interesting Man In The World

    Friday, January 16, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.