Register

    The One Show launches Best Use of TikTok Award

    By SHOOTNo Comments91 Views
    Branded image for the Best Use of Tik-Tok Award
    NEW YORK --

    The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikTok Award as part The One Show 2026. As a special award sponsored by TikTok, there is no fee to enter.

    The new award, established in recognition of the importance of short-form video and rise of creator content, will honor a brand’s exceptional use of TikTok, embracing the network’s native behaviors, creative tools, and storytelling styles to build cultural relevance and measurable impact.

    Winning entries will meaningfully lean into one or more of TikTok’s core pillars:

    –Community – Showing up authentically to engage, activate, or celebrate a TikTok community and turning participation into momentum.
    –Discovery – Turning exploration and insights into ideas that resonate with people.
    –Sound – Leveraging or creating original audio or trending sounds to drive discovery and creative expression.
    –Co-Creation – Using duet, stitch, challenges, or other collaborative tools to spark user-generated content and invite participation.
    –Entertainment – Delivering joyful, surprising, or culturally relevant storytelling that feels native to TikTok’s creative ecosystem.
    –Impact – Creativity backed by performance, generating ideas that drive tangible business growth.
    –Best Use of TikTok entrants will be asked to provide a written description of the campaign background, creative idea, insights and strategy, execution, and results. Case studies are encouraged.

    Entries should demonstrate cultural and/or commercial impact through engagement metrics, earned media pickup, video views or completion rates, brand lift, or sales outcomes.

    “We’re excited to deepen our relationship with The One Club for Creativity by introducing the Best Use of TikTok Award at The One Show,” said Krystle Watler, head of Integrated MarComms, NA, TikTok For Business. “Building on three years of collaboration through the ONE Creator Lab, this next chapter will celebrate standout campaigns from brands and agencies pushing creative boundaries and driving tangible business impact on TikTok.”

    Judged by The One Show 2026 Social Media and Creator Content jury, the new special award competition is free to enter by the February 20, 2026 deadline, and open to entrants ranging from global brands to small business owners and creators. To be eligible, work must have launched between January 1, 2025 and February 20, 2026.

    Finalists will be announced in early May 2026, with the Best Use of TikTok winner revealed on stage at The One Show 2026 awards ceremony on May 15 during Creative Week 2026 in New York.

    The new award is the latest example of The One Club’s ongoing relationship with TikTok. This includes TikTok’s role as founding partner of the club’s ground-breaking ONE Creator Lab, the industry’s first and only free training program that helps creators get jobs at agencies and brands.

    Established in 2023 and sponsored by TikTok to help agencies and brands fill the talent gap and meet the growing demand for relevant branded content, ONE Creator Lab cohorts in New York and Los Angeles have to date had more than 120 young creators pass through the program. Sessions are led by agency, creator, and tech industry experts, and curriculum continually changes as tech tools, platforms, and consumer habits evolve.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2026-01-14)
    News Categories:News Briefs
    Aggregated Categories:News Briefs
    Tags:Best Use of TikTok AwardThe One Club for CreativityThe One ShowTikTok



    EU accuses TikTok of “addictive design” that harms children, seeks changes to protect users

    Friday, February 6, 2026
    The icon for the TikTok video sharing app is seen on a smartphone in Marple Township, Pa., Feb. 28, 2023. (AP Photo/Matt Slocum, File)

    The European Union on Friday accused TikTok of breaching the bloc's digital rules with "addictive design" features that lead to compulsive use by children, in preliminary charges that strike at the heart of the popular video sharing app's operating model.

    EU regulators said their two-year investigation found that TikTok hasn't done enough to assess how features such as autoplay and infinite scroll could harm the physical and mental health of users, including minors and "vulnerable adults."

    The European Commission said it believes TikTok should change the "basic design" of its service. The commission is the EU's executive arm and enforcer of the 27-nation bloc's Digital Services Act, a sweeping rulebook that requires social media companies to clean up their platforms and protect users, under threat of hefty fines.

    TikTok denied the accusations.

    "The Commission's preliminary findings present a categorically false and entirely meritless depiction of our platform, and we will take whatever steps are necessary to challenge these findings through every means available to us," the company said in a statement.

    TikTok's features including infinite scrolling, autoplay, push notifications, and highly personalized recommender systems "lead to the compulsive use of the app, especially for our kids, and this poses major risks to their mental health and wellbeing," Commission spokesman Thomas Regnier said at a press briefing in Brussels.

    "The measures that TikTok has in place are simply not enough," he said.

    The company now has a chance to defend itself and reply to the commission's findings. Regnier said "if they don't do this properly," Brussels could issue a so-called non-compliance decision and possible fine worth up to 6% of... Read More

    MySHOOT Profiles


    Add A Comment