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    Home » The Sweetshop’s AI studio The Gardening Club adds Colin Davis as global head of innovation

    The Sweetshop’s AI studio The Gardening Club adds Colin Davis as global head of innovation

    By SHOOTFriday, June 13, 2025No Comments416 Views
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    Colin Davis
    LONDON --

    The Sweetshop’s AI creative studio, The Gardening Club, dedicated to bridging the gap between AI and film production, has brought Colin Davis aboard as its new global head of innovation.

    Davis’ groundbreaking AI-led work on Pedigree’s “Adoptable” campaign is currently gaining acclaim. His credits also include Emmy-winning, Grand Prix-grabbing, culture-shifting stuff for names like Google, Meta, Samsung, Disney, and the NBA. He’s no stranger to using tech to tell stories that matter.

    Colin joins The Gardening Club’s founding crew, including futurist Tom Roope, AI artist Jacqui Kenny, and global co-CEO Melanie Bridge.

    Before landing this new role, Davis was leading innovation across Nexus Studios’ London and L.A. offices. “The tools are moving fast,” he said, “but we’ve still got to slow down enough to ask the big questions: Are we making something meaningful? Are we helping creatives thrive? Are we actually pushing culture forward?”

    “Colin brings exactly what this moment needs,” said Bridge who’s also a co-founder. “The AI space is evolving at pace, and he brings the clarity, and experience we need to lead from the front. For agencies and brands figuring out where to go next, he’s the one who helps turn big ambition into clear action.”

    Davis will be working alongside the management team at The Sweetshop, helping to guide its creative partners, agencies and creatives, working with them directly to ensure AI enables bolder, more meaningful storytelling while safeguarding creative decisions.

    “I’ve been working with AI for over five years now,” said Davis. “The hype’s never been the drawcard for me. It’s about using the tools to connect. Not just wider, but deeper. That’s what The Gardening Club is all about, making sure technology amplifies meaning, not just noise.”

    “Just as a conductor coaxes harmony from an orchestra, Colin Davis now turns his masterful hand to coaxing beauty from the earth,” said George Meeker, managing director of The Sweetshop USA, “His baton may be traded for a trowel, but the artistry remains, promising a symphony of blossoms in the gardening club.”

    Davis said, “This moment is disruptive, sure. But that’s not a bad thing. Disruption creates the space to rebuild–better, braver, more human. We just have to make sure we’re using the tools, not letting them use us.”

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    Tags:AIColin DavisThe Gardening ClubThe Sweetshop



    Meta says its AI model hacked another company, adding to worries about bots going rogue

    Friday, August 7, 2026
    A Meta logo is shown on a video screen at LlamaCon 2025, an AI developer conference, in Menlo Park, Calif., April 29, 2025. (AP Photo/Jeff Chiu, File)

    Meta said Thursday that one of its artificial intelligence models accessed the internet on its own and hacked another company, the latest in a series of disclosures about AI models going rogue.

    In recent weeks OpenAI and Anthropic also have described instances of AI models going beyond humans' instructions to access the web and find ways around other companies' digital security.

    Meta said in a statement that a "misconfiguration" during cybersecurity testing by Irregular, an independent company hired by Meta, inadvertently allowed one of its models to access the internet.

    "The model subsequently exploited a security vulnerability in a third-party service, in a manner similar to previously-reported instances with other companies," the company said. Meta said it is investigating the incident and will issue a report when that's complete.

    The disclosure has added to worries about AI models acting autonomously.

    Separately this week, the United Kingdom's AI Security Institute announced it had found "unsanctioned agent behavior" during cyber testing. In one case, an agent created fake online identities to pressure a person to approve use of malicious code.

    "On investigation, we found that some of the agents being tested had engaged in sustained, potentially harmful activity directed at real people and organizations," AISI said Tuesday. "We declared a security incident and, within roughly one hour of discovery, had contained it and begun a full investigation."

    During the agency's testing, Anthropic and OpenAI models took "autonomous, unsanctioned action" on the internet. Some guardrails to prevent misuse had been disabled, the agency said.

    "As was standard in our cyber testing, we had intentionally permitted internet... Read More

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