Ian Mackenzie, who’s known for his innovative work in the creative data space, has partnered with Ryan Bullock, a seasoned marketing executive with past roles as a client-side CMO and agency president, to launch Memory, an independent brand performance agency.

Memory is built on the belief that creativity, technology, data, and AI should work together to drive meaningful business growth. From the top of the funnel to the bottom, the agency ensures that creative work is not only engaging but also engineered for measurable outcomes. The goal is to create a world-class and technologically innovative creative product achieved through strong collaboration and business partnership.

The agency’s name was chosen for its triad of meanings--its emotional connection to nostalgia and human recall, its technical relevance to data storage and AI-driven intelligence, and its central role in advertising.

“‘Memory’ is inherently human, tied to the way we connect with what matters,” said Mackenzie, co-founder and chief creative officer. “But it’s also deeply technical--the foundation of data storage and retrieval--and the structures that enable advertising to drive recall and influence consumer choice.”

Memory’s focus is on big, innovative ideas that are built to perform across the entire ecosystem of data, technology and media.

“The twin growth drivers of innovation and creativity aren’t evenly distributed across the customer journey,” said Mackenzie, former global creative AI lead for McCann WorldGroup, and CCO/co-founder of Performance Art and FCB/SIX. “Upper-funnel work often prioritizes storytelling at the expense of measurable gains in the short term, while lower-funnel work tends to sacrifice creative ambition to... Read More