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    Home » “Top Gun: Maverick” generates $150 million for California’s economy

    “Top Gun: Maverick” generates $150 million for California’s economy

    By SHOOTFriday, May 13, 2022Updated:Tuesday, May 14, 2024No Comments1561 Views
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    Tom Cruise portrays Capt. Pete “Maverick” Mitchell in a scene from “Top Gun: Maverick.” (photo courtesy of Paramount Pictures)
    WASHINGTON, D.C. --

    California’s economy took off with Paramount Pictures’ Top Gun: Maverick as its wingman, according to new data from the studio. The high-flying feature added over $150 million to the economy when it filmed throughout the state. 

    Charles Rivkin, chairman and CEO of the Motion Picture Association, said, “When a major motion picture films on location, the local economy soars. Productions like Top Gun: Maverick create jobs and support local businesses, while also highlighting our industry’s proud partnership with the U.S. military, which is particularly fitting as we celebrate Military Appreciation Month and Memorial Day in the coming weeks.”

    Lee Rosenthal, president, worldwide physical production, Paramount Pictures. stated, “As filmmakers, we were thrilled to return to some of California’s most iconic locations to film Top Gun: Maverick. We couldn’t imagine filming this sequel anywhere else, and it was all possible because of California’s Film and TV Tax Credit program, the state’s welcoming communities and a phenomenal partnership with the U.S. Navy. During the production of this film, Paramount Pictures created nearly 3,000 jobs throughout the state and added scores of millions to the local economies. We look forward to our continuing partnership and support from the state so that Paramount can continue to produce amazing projects of scale and excitement.”

    California Film Commission executive director Colleen Bell said of Top Gun: Maverick, “The film had a very positive impact on our economy, bringing production jobs and spending to regions across the state. In contrast to the 1980s when the first Top Gun was filmed, there is now global competition to host these big-budget projects – and receiving incentives is often the deciding factor. California is fighting back with a uniquely targeted tax credit program, not to mention being home to the best crews, talent, infrastructure, locations, weather and everything else that makes us the world’s entertainment production capital.”

    The impact of Top Gun: Maverick’s production includes:

    • More than $150 million invested in the local economy.
    • More than 2,820 local workers earned wages totaling more than $80 million.
    • More than $3.9 million spent on lodging.
    • More than $2 million spent on transportation, including truck and car rentals.
    • More than $1.4 million spent on catering and other food items.
    • More than $1.2 million spent on hardware and lumber supplies.
    • More than $6.7 million spent on local rentals and purchases for set decoration, production, and other supplies.

     
    Top Gun: Maverick opens nationwide on May 27. 

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    Tags:California Film and TV Tax Credit ProgramMotion Picture AssociationParamount PicturesTop Gun: Maverick



    Google offers ad-tech changes in EU antitrust case but a breakup is not one of them

    Friday, November 14, 2025
    This is the Google logo on a building in New York, Oct. 27, 2025. (AP Photo/Gene J. Puskar, File)

    Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ad-tech business, but they don't include breaking up the company.

    The compliance plan Google submitted to the European Commission — the 27-nation bloc's top antitrust enforcer — includes "immediate product changes" to end specific practices, the company said in a blog post.

    "Our proposal fully addresses the EC's decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business," the company said Friday.

    Google also said it's appealing the commission's decision to slap the company with a 2.95 billion euro ($3.4 billion) fine in September for breaching the bloc's competition rules by favoring its own digital advertising services. It accused Google of abusing its dominance by favoring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers.

    As part of the punishment, Google was also required to come up with proposals to end what the Commission called "self-preferencing practices" and stop "conflicts of interest."

    The Commission said it would force Google to sell off parts of its business if it wasn't satisfied with the company's proposed remedies.

    Google's changes include giving publishers more pricing options on its ad management platform. To address conflicts of interest, the company is modifying its ad tools to give publishers and advertisers more choice and flexibility.

    "We will now analyse Google's proposed measures to assess whether they effectively bring the self-preferencing practices to an end and address the situation of inherent... Read More

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