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    Home » Tori Palmatier joins Girl Culture Films as managing director

    Tori Palmatier joins Girl Culture Films as managing director

    By SHOOTWednesday, June 8, 2022Updated:Tuesday, May 14, 2024No Comments2911 Views
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    Tori Palmatier
    LOS ANGELES --

    Girl Culture Films has brought Tori Palmatier aboard its leadership team as managing director, a new role at the commercial production house. Palmatier will be responsible for guiding Girl Culture Films’ evolution and driving new creative and business opportunities as the company continues to grow.

    Girl Culture Films was founded in 2019 by award-winning filmmaker Lauren Greenfield to address the advertising industry’s surging demand for A-list female and gender non-conforming directors who bring world-class storytelling, authentic voices, and diverse perspectives to the table. It is the sister company of photography and visual art studio INSTITUTE. Girl Culture Films’ directorial roster in the commercial and branded content space includes Catherine Hardwicke, Karyn Kiyoko Kusama, Juliana Curi, Marina Zenovich, Heidi Ewing, Liz Unna, Ro Haber, Claire Edmondson, Barbara Kopple, Nanfu Wang, and Peggy Sirota. 

    Palmatier brings a wealth of advertising experience across both sales and creative production, plus a successful track record of building up new companies to their next level of growth. She began her career at RSA Films in New York handling sales and talent representation under Trevor King. There, alongside Michael Di Girolamo, she helped establish Hey Wonderful, RSA’s in-house integrated production company within the Ridley Scott Creative Group, eventually moving to Los Angeles in a creative producer role straddling both Hey Wonderful and RSA Films. (Hey Wonderful has since become an independent shop.) She then joined 72andSunny’s Hecho Studios shortly after it launched as a standalone creative studio, working with Tom Dunlap, Gui Borchert, and Briony McCarthy to drive new business development as the company grew into its next iteration. In her next role, Palmatier served as managing director/executive producer at Namesake Content, where she led the young company to international growth and curated a more diverse talent roster.

    “Tori is sharp and such a go-getter, with a proven talent for understanding the essence of a company and harnessing that in ways that lead to success and continued growth,” shared Frank Evers, co-founder and president, Girl Culture Films and INSTITUTE. “She has also always sought out underrepresented talent and worked hard behind the scenes to diversify our industry, which is so important to us at Girl Culture.”

    “I love the artistic sensibility and authenticity of Girl Culture’s work – every director brings such deep and engaging storytelling and visuals, as we strive to support the true auteurs in our dynamic industry,” said Palmatier. “Girl Culture has already been a transformative force, and I’m excited and honored to collaborate with Lauren and Frank as we chart the company’s future.”

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    Tags:Frank EversGirl Culture FilmsLauren GreenfieldTori Palmatier



    As the world rediscovers “The Odyssey,” disabled actors in Greece explore the pain of war

    Sunday, August 9, 2026
    From left to right, Eirini Kourouvani, a wheelchair dancer, Evi Saoulidou and Lydia Fotopoulou perform during a dress rehearsal of Euripides' tragedy The Trojan Women, staged by the National Theatre of Greece, at the Ancient Theater of Epidaurus, Greece, on Thursday, July 30, 2026. (AP Photo/Petros Giannakouris)

    As Christopher Nolan's "The Odyssey" renews global fascination with Homer, a cast of disabled and non-disabled performers in Greece is staging the war's other story.

    It's not about the triumph of returning heroes, but the suffering they left behind.

    "The Trojan Women," with a cast of 22, was staged at Epidaurus, the ancient open-air stone arena in southern Greece. It marked what organizers called the first fully accessible performance in the ancient theater's 2,300-year history.

    While Homer followed warriors sailing home from Troy, the playwright Euripides — writing some three centuries later — turned to the city's ruins and its women, forced into exile and enslavement.

    The ancient theater offered a full range of accessibility services for the Aug. 2 performance. Blind audience members received Braille programs, tactile models and live audio description, while deaf spectators followed overhead titles. Physical adaptations also improved access throughout the site.

    "It's the first time a performance at Ancient Epidaurus has been made accessible to everyone," said Greg Polychronidis, a Paralympic gold medalist who attended the event. "Today was a celebration of equality and it should serve as an example for everyone, forever."

    For many of the performers, standing on the ancient stage was itself part of the message: a voice for those often overlooked. Eirini Kourouvani, a 58-year-old cast member who uses a wheelchair, had never set foot inside the theater before.

    "It is just grand," she said. "I feel my heart opening up as wide as this theater is."

    Ioanna-Maria Gertsou, a blind psychologist, attended with Babu, her guide dog.

    "We too have the right to attend performances on an equal footing," she said,... Read More

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