Television and film executive Ashley McFarlin has returned to her hometown and proudly announces the launch of The BE Group, a multi-division entertainment enterprise rooted in creative ownership, infrastructure development, and economic empowerment in historically underserved communities.
With more than 20 years of experience across network and independent production, McFarlin has built a career being a champion of impactful storytelling. Now, through The BE Group, she is expanding that vision into a fully integrated ecosystem designed to develop talent, produce content, and build sustainable creative economies.
The BE Group Phase I Includes:
BE Studios
The visionary parent company designed to empower the next generation of independent content creators. Operating as a strategic umbrella for emerging production studios, BE Studios secures capital, distribution partnerships, and executive infrastructure so smaller studios can focus on what they do best, telling powerful stories. BE Studios partners primarily with underrepresented producers and founders who are rich in creativity but still building operational capacity. Through centralized financing, legal structuring, development support, marketing strategy, and distribution pipelines. Each affiliated studio maintains its unique brand, creative autonomy, and cultural voice while gaining access to shared executive leadership, investor networks, production resources, and distribution channels across film, television, streaming, and digital platforms
The BE Spot
A creative house that serves as an intimate space to nurture imagination, collaboration, and community among artists, storytellers, and innovators. It is not just a workspace, it is a home for creativity, where people gather to think, build, and simply BE. At its core, the creative house functions as a hybrid environment, part studio, part salon, part co-working hub, and part cultural gathering space. The atmosphere feels warm and residential rather than corporate. Comfortable seating, communal tables, natural light, art on the walls, and open lounge areas encourage conversation and spontaneous collaboration. Workshop spaces allow facilitators to host classes, masterclasses, and skill-sharing sessions in areas equipped with screens, whiteboards, and flexible seating. These workshops might include writing labs, film production sessions, music creation, design thinking, or storytelling intensives
“We’re not just producing content, we’re producing people,” says McFarlin.” The BE Group is about building studios, securing capital and distribution, and creating space for creatives to do what they were called to do. Phase I is just the beginning. Stay Tuned.”
By removing traditional barriers to entry, such as limited access to industry networks, equipment, and training, The BE Group is creating sustainable pathways for emerging creatives to thrive without leaving their communities.
The BE production division recently co-produced & consulted on projects now streaming:
• Unfinished Business – The Sunshine Anderson Documentary, Produced by Paper Toy Enterprises (Toy Mason)
• Atlanta 10.0 Produced by Manola Films (Ryan Givins)
• Traffickers Produced by Ah A.D. Production (Alisha Dominique)
• Black Velvet Produced by DoubleDutch Provision (Kenyvttv El’ Beyvh)
Available on Tubi, Apple TV, Youtube and Amazon Prime Video.
