Britain's film industry announced a plan Wednesday to tackle bullying and sexual harassment, backed by stars including Emma Watson, Gemma Arterton and James Bond producer Barbara Broccoli.
Organizations including the U.K.'s film academy, the British Film Institute, and unions have united behind a set of principles in response to "urgent and systemic issues."
They said the goal is "to eradicate bullying and harassment and support victims more effectively."
The measures include procedures for reporting and investigating abuse, a commitment to take "appropriate action" against bullies and abusers, and a confidential support line.
Films will have to sign up to the principles to receive funding from the BFI, which hands out tens of millions of pounds (dollars) to new productions each year.
Former "Harry Potter" star Watson said the principles "are not just about protecting individuals but are also an important step in embracing a greater diversity of voices" in the industry.
Scores of entertainment figures have been accused of sexual harassment and abuse since women came forward to accuse Hollywood producer Harvey Weinstein last year.
Creativity unleashed: D&AD releases free annual showcase and trend analysis
D&AD has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities.
The organization is sharing full access to the D&AD Annual--a summary of the insights, strategies and campaigns that powered the best creative work at the D&AD Awards 2024--and the D&AD Trend Report which explores the themes from the Annual and how they might shape the future.
The D&AD Annual goes “behind the work” of this year’s award-winning creative campaigns across 32 categories and provides exclusive insider insights from the people who brought them to life. Judged by over 300 world-leading designers, advertising executives and skilled creatives, the D&AD Awards represent one of the annual high points of the creative calendar with all winners presented with a D&AD Pencil.
From how conspiracy theory tactics were co-opted to make skincare brand CeraVe go viral, to how Channel 4 worked with multiple directors to portray vignettes of British life, and Apple found inspiration in the transparency of glass to inform the design of their Vision OS, the D&AD Annual shines a light on all the 2024 shortlisted and winning work.
As part of the Annual, D&AD Voices also invites perspectives on major themes represented in the winning work; from the lucrative rise of women’s football penned by journalist and broadcaster Zing Tsjeng and an exploration of how to brand a cultural institution by Art Review’s Louise Benson, to unpacking the new generation of magazines with MagCulture, and climate advertising with Creatives for Climate. The D&AD Annual is available here.
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