In this Sept. 6, 2013 file photo, director Peter Landesman arrives at the premiere of "Parkland" on day 2 of the Toronto International Film Festival at Roy Thomson Hall, in Toronto. (Photo by Evan Agostini/Invision/AP, File)
NEW YORK (AP) --
The Will Smith-starring NFL drama "Concussion" will premiere as the centerpiece to the AFI Fest.
The Los Angeles film festival announced Wednesday that the Peter Landesman-directed film will debut at AFI on November 10. Smith stars in the film, which Sony Pictures will release in December, as Dr. Bennet Omalu, the forensic neuropathologist who discovered brain effects from head trauma in football.
"Concussion" has already proven a hot-button movie. The New York Times earlier reported that the film was altered to placate the NFL, a charge Landesman and Sony have denied.
Tom Rothman, chairman of the Sony Pictures Entertainment Motion Picture Group, said he wanted to unveil "Concussion" early "so that the discussion can be more informed."
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Highdive, the independent creative agency behind work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as chief strategy officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, strategy, bringing over two decades of brand strategy experience and a track record of delivering creative strategies & platforms that drive measurable business results.
Jain will be based at Highdive’s Chicago headquarters, leading strategy across the full client roster while building a strategy practice designed to attract the industry’s best talent.
During her four-plus years at Mischief, Jain helped architect some of the industry’s most recognized and effective work, driving culture-cutting platforms for brands like Heinz, Peet’s, Coors Light, and EOS. She also unlocked scaled growth across their MCBC and Kraft Heinz portfolios. Before Mischief, Jain helped build brands at Leo Burnett Chicago, leading multidisciplinary teams across the Kellogg’s portfolio.
Across her career, Jain’s work has been celebrated on the industry’s most competitive stages--from Cannes Lions and Grand Clios to One Show Pencils and an Emmy nomination--paired with a haul of over 30 Effie Awards, including the prestigious Iridium Effie, demonstrating her obsession with results, not just reactions.
“With AI’s rapid adoption and the noise level in marketing at an all-time high, strategy has never been more important,” said Megan Lally, CEO and Owner of Highdive. “There’s a rigor in strategy--deciding what not to do is just as important as deciding what to do. It’s our responsibility as partners to our CMOs and their teams to navigate those decisions. Nimisha brings that discipline, along with an... Read More
