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    Yahoo to change name, trim board if Verizon deal gets done

    By SHOOTUpdated:No Comments1813 Views
    In this Tuesday, July 19, 2016, photo, a man walks in front of a Yahoo sign at the company's headquarters in Sunnyvale, Calif. On Tuesday, Oct. 18, 2016, Yahoo reports financial results. (AP Photo/Marcio Jose Sanchez)
    SAN FRANCISCO (AP) --

    Yahoo will adopt a new corporate identity and slash the size of its board if the proposed $4.8 billion sale of its digital services to Verizon Communications goes through.

    The company plans to change its name to Altaba Inc. after it turns over its email, websites, mobile apps and advertising tools to Verizon. The new name is meant to reflect Yahoo's transformation into a holding company for investments in China's e-commerce leader, Alibaba Group, and Yahoo Japan that are worth about more than $40 billion combined.

    Yahoo CEO Marissa Mayer, co-founder David Filo and four other directors currently on the company's 11-member board will resign after the planned sale to Verizon closes. Verizon is expected to retain Yahoo's brand under its ownership.

    But the Verizon deal has been jeopardized by Yahoo's recent discovery of two computer hacking attacks that stole personal information from more than 1 billion user accounts during two different intrusions that occurred in 2013 and 2014.

    Verizon is reassessing whether it should renegotiate the sales price or perhaps cancel the deal light of hacking revelations that could trigger a backlash among Yahoo users upset about sensitive personal details being stolen. Yahoo is fighting to keep the deal intact.

    In the only change that took effect Monday, Yahoo director Eric Brandt became the company's chairman. He replaces Maynard Webb, who becomes chairman emeritus until the Verizon deal closes.

    Brandt, the former chief financial officer of chipmaker Broadcom, joined Yahoo's board 10 months ago. Webb had been Yahoo's chairman for nearly four years. If the Verizon deal closes, Webb will leave the board along with Mayer, Filo and Eddy Hartenstein, Richard Hill and Jane Shaw.

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    Tags:AltabaverizonYahoo



    Saylor hires Harris Sherman as head of production and Brian Freia as creative director, campaigns

    Wednesday, February 11, 2026
    Harris Sherman (l) and Brian Freia

    Saylor, the Los Angeles–based creative agency known for crafting entertainment-led advertising, has made two key new hires: Harris Sherman as head of production, and Brian Freia as creative director, campaigns.

    “As attention gets harder to earn, brands must think and act differently to break through. They have to operate like creators,” said Will Trowbridge, founder and CEO, Saylor. “Harris and Brian bring exactly the mix of bold ideas, production rigor, and entertainment knowledge needed to help our clients not just show up, but truly make waves.”

    Sherman joins as head of production to command Saylor’s growing studio operations. He will lead the wider production division while expanding the creator team’s capabilities--creating a production engine built to deliver studio-quality content at the speed of social. He brings extensive production leadership experience--including senior roles at React Media and All Def Media, and most recently as VP of production & operations at Wildcatter--and has a proven track record of scaling teams and operations, driving audience growth, and building infrastructure for high-quality, multi-platform content.

    “At Saylor, we’re helping brands create the content people seek out, rather than the ads they scroll past,” said Sherman. “That requires a different kind of production muscle. I look forward to building an environment where we can execute ambitious ideas with the polish of a studio and the pace of a creator.”

    As creative director, campaigns, Freia leads Saylor’s teams to develop innovative, culture-driven work and oversees projects from concept through execution to ensure campaigns are ambitious, strategically sound, and designed to perform across platforms. He brings... Read More

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