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    Home Β» Yorkshire Tea has a Grand time at the 2023 Effie Awards UK

    Yorkshire Tea has a Grand time at the 2023 Effie Awards UK

    By SHOOTFriday, November 10, 2023Updated:Sunday, July 7, 2024No Comments1340 Views
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    "Where Everything's Done Proper" for Yorkshire Tea
    LONDON --

    Effie UK, which recognises and celebrates the most effective marketing of the year, is proud to unveil the winners of the 2023 Effie Awards UK competition.

    Twenty-one Gold, Silver and Bronze winners were chosen this year for solving a marketing challenge effectively, connecting with the target audience and achieving outstanding results.

    Yorkshire Tea scooped the Grand Effie for the most effective marketing campaign in the UK, and also a Gold for its long-running brand campaign, "Where Everything’s Done Proper." Four other brands were also awarded Gold: CALM, Mayor of London, Pot Noodle and Tesco.

    Eight brands–Dell, Heinz Pasta Sauces, McDonald’s, Santander, Tesco, TV Licensing, Vodafone and The Woolmark Company–received Silver Awards. Effie UK also handed out eight Bronze awards to: Capita for the British Army, DFS, H&M, Merlin Entertainments, Noah’s Ark Children’s Hospice, Renault UK, Tesco and TUI.

    This year, six of the Gold, Silver and Bronze awards winners were from the Positive Change category–a demonstration of brands reaping the rewards for making useful contributions to society. The same category also generated the most shortlisted entries among this year’s 40 finalists–the event’s largest number of finalists ever. A further four winners, including the Grand Effie winner, came from the Sustained Success category–sending out a strong message about the power of long term thinking to drive business success. 

    The 2023 Effie Awards UK were announced at a special celebration held at Christ Church Spitalfields on November 9, and this year featured winners from a broader range of marketing disciplines than ever before. Winning entries came from eCRM, PR-led activity, shopper marketing strategy and social media activation, alongside more traditional entrants from advertising. Winners also spanned both national and regional campaigns, highlighting that local, small-budget marketing can be highly effective.

    Juliet Haygarth, managing director, Effie UK, said, “It’s not easy to make effective marketing day in and day out. Nor is it easy to win an Effie.  With more entries than ever, this year’s competition was hotly contested and has produced a strong set of winners that are testament to the talent, tenacity and innovation of marketers in the UK.  We’re proud to shine a spotlight on a diverse set of work that demonstrates the tangible impact marketing can have, no matter what the challenge.”

    The winners’ details in full are:

    GRAND EFFIE

    Brand: Yorkshire Tea
    Agency: Lucky Generals

     

    GOLD

    Category: Positive Change: Social Good – Non-profit
    Brand: CALM
    Lead agency: adam&eveDDB

    Category: Positive Change: Social Good – Non-profit
    Brand: Mayor of London
    Lead agency: Ogilvy UK

    Category: Social Media
    Brand: Pot Noodle
    Lead agency: U-Studio/Oliver

    Category: Positive Change: Social Good – Brands
    Brand: Tesco
    Lead agency: Essence Mediacom

    Category: Sustained Success – Products
    Brand: Yorkshire Tea
    Lead agency: Lucky Generals

     

    SILVER

    Category: Positive Change: Social Good – Brands
    Brand: Dell
    Lead agency: VMLY&R New York

    Category: New Product of Service Introductions & Line Extensions
    Brand: Heinz Pasta Sauces
    Lead agency: Wunderman Thompson Spain

    Category: Sustained Success – Services
    Brand: McDonald’s
    Lead agency: Leo Burnett UK

    Category: Sustained Success – Services
    Brand: Santander
    Lead agency: House 337

    Category: Seasonal Marketing
    Brand: Tesco
    Lead agency: BBH London

    Category: Government Institutional & Third Sector
    Brand: TV Licensing 
    Lead agency: RAPP UK

    Category: Positive Change: Social Good – Brands
    Brand: Vodafone
    Lead agency: Ogilvy UK

    Category: Positive Change: Social Goods – Brands
    Brand: The Woolmark Company
    Lead agency: 20-something

     

    BRONZE

    Category: Government Institutional & Third Sector
    Brand: Capita for the British Army
    Lead agency: Accenture Song

    Category: Retail
    Brand: DFS
    Lead agency: Pablo London

    Category: Sustained Success – Products
    Brand: H&M
    Lead agency: Digitas

    Category: Renaissance
    Brand: Merlin Entertainments
    Lead agency: Creature London

    Category: Healthcare
    Brand: Noah’s Ark Children’s Hospice
    Lead agency: Oliver

    Category: Seasonal Marketing 
    Brand: Renault UK
    Lead agency: Publicis Poke

    Category: Retail 
    Brand: Tesco
    Lead agency: BBH London

    Category: Travel Transport & Tourism
    Brand: TUI
    Lead agency: Leo Burnett London

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    Tags:Effie AwardsEffie Awards UK



    Singer D4vd charged with murder of girl, 14, found dismembered in his car

    Monday, April 20, 2026
    Singer-songwriter, David Burke aka D4vd sits in artist space at Coachella music festival on April 18, 2025 in Indio, Calif. (AP Photo)

    Singer D4vd has been charged with murder in the death of a 14-year-old girl whose dismembered and decomposed body was found in September in his apparently abandoned Tesla, prosecutors said. Friday.

    The Los Angeles County District Attorney's Office said the 21-year-old D4vd, whose legal name is David Burke, was charged with first-degree murder; lewd and lascivious acts with an individual under 14; and mutilating a body in the killing of Celeste Rivas Hernandez. She was reported missing by her family in 2024, when she was 13. Authorities say she was 14 when she died.

    The murder charges included special circumstances β€” lying in wait, committing crime for financial gain and murdering the witness in an investigation β€” that could carry the death penalty. Prosecutors haven't announced whether they will seek it.

    Attorneys for the Houston-born alt-pop singer said he was innocent in a statement released after homicide detectives arrested him on Thursday at a home in Hollywood.

    "Let us be clear β€” the actual evidence in this case will show that David Burke did not murder Celeste Rivas Hernandez and he was not the cause of her death," the lawyers said.

    The long-dead body of Rivas Hernandez was found inside a Tesla that was towed from the Hollywood Hills on Sept. 8, a day after she would have turned 15. Her family had reported her missing from her hometown of Lake Elsinore, about 70 miles (112 kilometers) southeast of Los Angeles.

    Authorities did not publicly name Burke as a suspect until his arrest. And his lawyers' statement last week, in which said they "will vigorously defend David's innocence," was the first time they weighed in publicly.

    The singer had been under investigation by an LA County grand jury looking into... Read More

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