Promoting Xbox Game Studios’ Forza Horizon 5, this film titled “The Getaway Driver” from 215 McCann, focuses on a man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “get away,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself.
In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears–but his hunger for adventure lives on.
Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring the commercial was both inclusive and sustainable.
