This ad highlights a woman on her daily commute who uses Photoshop to reimagine the world around her. She ultimately ends up transforming her everyday mundane ride into a fantastic voyage to the furthest corners of her imagination.
“Fantastic Voyage” will run across broadcast (in both the US and UK), as well as on digital and social. The spot was directed by Antoine Bardou-Jacquet of Partizan for agency 72andSunny, Los Angeles–with visual effects from the Mathematic studio.
Lauren C. Smith, creative director, 72andSunny Los Angeles, said, “While we started the campaign before COVID-19, we entered into production right as the pandemic started to hit the United States. In an interesting twist of fate, we had to use the power of imagination not only in our film but also in the way we made it. From remote production night shoots in Prague to a video village in Los Angeles to countless remote postproduction calls across oceans and time zones and remote editing/mixing/coloring, we figured out ways to work that we previously wouldn’t have imagined possible. The result is a stunning ode to the places our imagination can take us, even when the world puts constraints and limitations on us.”
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Credits
Client Adobe Photoshop Agency 72andSunny Los Angeles Kristian Grove, Lauren C. Smith, creative directors; Bartolome Graziana, sr. art director; Scott Ready, associate creative director; David Lynch, sr. film producer. Production Partizan, Los Angeles Antoine Bardou-Jacquet, director; David Stewart, producer.VFX Mathematic, Paris Rebecca Rice, executive creative producer; Alan Portillo Moro, VFX producer; Jehan Bouazza, VFX supervisor; Francois-Xavier Pourre, VFX on-set supervisor; Fred Brandon, Clement Germain, lead Flame artists; Thomas Van Maele, lead VFX artist; Yann Aldabe, Emeric Samier, lead 2D artists; Sonia Ferreira, Laila Sonsino, Mathieu Malard, lead compositors; Stephane Rogeon, Philippe Gonzalez, Guillaume Kerfriden, Sandro Bertchi, Cyril Cassaigne, lead 3D artists; Mathieu Caplanne, colorist; Kervin Brisseaux, Gerhard Human, Virginie Krypriotis, Mau Lencinas, Leo Natsume, Oleg Shcherba, illustrators.(Toolbox: Photoshop, Nuke, After Effects, Flame, Houdini, Maya, Cinema 4D, Substance) Music Song: “She’s a Rainbow” by The Rolling Stones. Sound Design/Mix Lime Studios, Santa Monica, Calif. Michael Anastasi, sound designer; Matt Miller, mixer; Susie Boyajan, executive producer. Editorial Work Editorial
In a world full of speed, overstimulation and tech that delivers everything yet makes us feel very little, the real provocation is choosing to slow down.
That tension sits at the heart of the electric vehicle category. EVs have long been marketed as cutting-edge technological advancements, attracting early adopters eager to embrace the category. However, once they got behind the driving wheel, many discovered an experience that fell short of luxury: sterile, soulless, and overly simplistic.
For the launch of the 2026 Lexus RZ, Lexus and longtime agency partners Team One introduce a new creative chapter of “The Standard of Amazing” through a lens called “Electricity at Its Finest,” reframing electricity not as utility, but as a work of art.
With this hero film of the campaign, “Miles and Miles,” Lexus intentionally breaks from the frenetic pace of traditional automotive advertising. Instead of spectacle, it offers stillness. A single, quiet moment unfolds where a man savors two rarefied, electric objects: a plugged-in RZ and an impossibly modern turntable playing the timeless sounds of Miles Davis’ “Blue in Green.” Directed by Frédéric Planchon of Anonymous Content, the film is audacious in its simplicity and serves as an example of how electricity can create a seductively beautiful experience--less “iPad on wheels,” more emotional sanctuary.
“The new luxury are spaces and moments drenched in serenity. Engineered escapes from the rage-based attention economy. The RZ is designed to be part of that. A crafted counterweight to the outside world,” said Mark Koelfgen, executive creative director at Team One. “This film is about dwelling in the perfect moment. Timeless classics like Miles Davis in equilibrium with... Read More
