Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots–directed by Adam & Dave via production companies Arts & Sciences and Salmon–is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
Credits
Client Zocdoc Agency 72andSunny LA Ashton Rose, creative director; Ebelle Weng, art director; Nick Di Pol, copywriter; Nicole Haase, director of production; Angelo Mazzamuto, executive producer; Carina Reimers, producer; Gigi Braybrooks, group strategy director; Emily Gorey, sr. strategist. Production Company Arts & Sciences Adam & Dave, directors; Mal Ward, managing director/partner; Marc Marrie, exec producer/partner; Christa Skotland, exec producer/director of production; Milena Milcevic, head of production; Sam Levy, DP. Production Company The Salmon Natalia Winardi, exec producer; Patrick Harris, line producer; Greg Jones, production manager; Rebecca Young, production coordinator; Sam Pecoraro, 1st AD; Zazu Myers, production designer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer. Color Royal Muster Roslyn Di Sisto, colorist; Thatcher Peterson, founder, exec producer; Matthew Fulton, producer. Sound Design/Mix Formosa Group John Bolen, audio mixer; Brendan Gates, assistant producer; Lauren Cascio, exec producer. Finishing Parliament Jade Kim, VFX supervisor; Cynthia Lee, creative lead; Miles Essmiller, Lenz Kol, creative team; Diana Young, Emma Fleischmann, production team.
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
