Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots–directed by Adam & Dave via production companies Arts & Sciences and Salmon–is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
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Credits
Client Zocdoc Agency 72andSunny LA Ashton Rose, creative director; Ebelle Weng, art director; Nick Di Pol, copywriter; Nicole Haase, director of production; Angelo Mazzamuto, executive producer; Carina Reimers, producer; Gigi Braybrooks, group strategy director; Emily Gorey, sr. strategist. Production Company Arts & Sciences Adam & Dave, directors; Mal Ward, managing director/partner; Marc Marrie, exec producer/partner; Christa Skotland, exec producer/director of production; Milena Milcevic, head of production; Sam Levy, DP. Production Company The Salmon Natalia Winardi, exec producer; Patrick Harris, line producer; Greg Jones, production manager; Rebecca Young, production coordinator; Sam Pecoraro, 1st AD; Zazu Myers, production designer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer. Color Royal Muster Roslyn Di Sisto, colorist; Thatcher Peterson, founder, exec producer; Matthew Fulton, producer. Sound Design/Mix Formosa Group John Bolen, audio mixer; Brendan Gates, assistant producer; Lauren Cascio, exec producer. Finishing Parliament Jade Kim, VFX supervisor; Cynthia Lee, creative lead; Miles Essmiller, Lenz Kol, creative team; Diana Young, Emma Fleischmann, production team.
Leading Australian Aboriginal voices, creatives and mental health professionals have come together to launch an awareness initiative focused on the staggering rate of suicide in First Nation communities.
This short film, titled Change Direction, directed by filmmaker Warwick Thornton, with support from advertising agency Apparent and production company Photoplay, explores the role culture can play in reversing the crisis.
The Westerman Jilya Institute for Indigenous Mental Health, founded by psychologist Dr. Tracy Westerman AM (Nyamal, indigenous Austrlian people of the Pilbara area of northwestern Western Australia), partnered with Aboriginal creative talent including Thornton (Kaytetye), poet Dakota Feirer (Bundjalung-Gumbaynggirr), actor Pedrea Jackson (Jingili-Mudburra-Waramungu) and songman Fred Leone (Butchulla), to develop a campaign aimed at the hearts and minds of all Australians.
The campaign, led by the short film, aims to change the direction of Aboriginal mental health by pointing to Jilya’s solution: more Aboriginal psychologists to improve screening and suicide prevention within Aboriginal communities. The Institute funds scholarships for Indigenous people in high-risk communities to become psychologists in places that desperately need them, with a vision to “build an army” of Indigenous psychologists.
Beyond raising awareness, the campaign will seek donations to help fund the scholarships.
The short film centers on a poem, written in collaboration between Apparent and Dakota Feirer, using a palindrome to turn a negative narrative to positive through the power of cultural connection.
Hamish Stewart, CCO at Apparent, said, “Our team is committed to doing something to help address an issue... Read More
