72andSunny orchestrated this playful prank to promote Activision’s new Skylanders game, “Trap Team,” the fourth game in the successful children’s video game franchise.
With a campaign tagline inviting kids to “capture evil” and “unleash good,” the creative team at 72andSunny decided to put a talking, mocking, kid-shocking villain inside a seemingly normal demo kiosk at a Toys R Us in Glendale, Calif., and tapped comedian Adam Carolla to hide in and sound the voice within the “talking” video game console to prank unsuspecting kids. The producers pulled from endless footage of hilarious responses from kids to create a viral-worthy video that launched on YouTube.
Director was Jeff Tremaine of HeLo.
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Credits
Client Activision/Skylanders Agency 72andSunny Glenn Cole, partner, chief creative officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Michael Bryce, creative director; Travis Swingler, sr. designer; Taylor Black, jr. writer; MyTran Dang, jr. designer; Sam Baerwald, director of film production; Dan Ruth, executive producer; Jeff Yee, film producer; Mike Parseghian, group brand director; Torie Gleicher, sr. brand manager; Tashi Oszvald, brand manager; Erica Goitia, brand coordinator; Bryan Smith, group strategy director; John Graham, strategy director; Daniel Teng, sr. strategist. Production HeLo Jeff Tremaine, director; Justin-Moore Lewy, exec producer/partner; Brendan Kiernan, managing director/partner; Tina Nakane, producer. Editorial 72 Studio Jason Lewis, editor; Shawn Kohne, assistant editor; Benjamin Bragg, post producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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