E-cigarettes can lead heavy metals and toxins into our environment–not to mention what they do to those who smoke them. That's the message driven by a heavy metal track and performance from music/sound house New Math for Truth's "Heavy Metal Kills" PSA from agency 72andSunny in Playa Vista, Calif. Evan Norton of Hecho Studios, Playa Vista, directed the spot,, with audio post from Lime Studios in Santa Monica, Calif.
Credits
Client Truth (anti-smoking/anti-e cigareetes) campaign Agency 72andSunny, Playa Vista, Calif. Production Hecho Studios, Playa Vista Evan Norton, director. Music/Sound New Math, Venice, Calif. Audio Post Lime Studios, Santa Monica, Calif. Ben Tomastik, mixer; Susie Boyajan, executive producer.
Media Type:Commerical: PSA
ScreenWork Categories:Commercial
TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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