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    Aardman, krow, Wallace & Gromit Pull of “Great Sofa Caper” For DFS

    By SHOOTUpdated:No Comments5804 Views

    DFS has partnered with Bristol, U.K.-based Academy Award®-winning animation studio Aardman to create a multi-channel campaign with iconic characters, Wallace & Gromit. The campaign has been created by London agency krow and directed by Aardman’s Magdalena Osinska in the time-honored method of stop-motion animation.

    The cinema and TV spots also feature the voice of Academy Award® nominee, Helena Bonham Carter, as Lady Tottington. This is the first time Nick Park, who was Aardman’s creative director on this campaign, has worked with Carter since she voiced the same character in the Academy Award®-winning Wallace & Gromit: Curse of the Were-Rabbit in 2005.

    The spots begin with Wallace trying to win Lady Tottington’s affection by inventing the ultimate sofa for her, complete with a built-in foot massager. But, as with most of Wallace’s contraptions, things don’t go to plan.

    Luckily, Gromit saves the day by enlisting the DFS craftspeople to make a sofa for Lady Tottington. The sofa featured is part of DFS’ Joules collection.

    “The Great Sofa Caper” broke on Saturday (12/14) in cinemas nationwide, will debut this coming Saturday (12/21) on all major U.K. TV channels, running until February 24. 

    Darryl George, creative director at krow, said: “We’ve teamed up with Wallace & Gromit to bring some much-needed cheer into the nation’s homes. And to show that, with DFS, even people famed for wearing the Wrong Trousers can find the right sofa.”

    Nick Park, creator of Wallace & Gromit said: “Wallace & Gromit’s world goes together so well with DFS, there’s a cosiness and warmth, but also an attention to detail and ‘handmade’ feel. It was fun for me to introduce Wallace to the DFS factory – he looked impressed by the care and attention that DFS put into their hand made sofas!  I was also very excited that Helena Bonham Carter returned to perform Lady Tottington’s character who we haven’t seen on screen since the Wallace & Gromit movie ‘Curse of the Were-Rabbit’, 14 years ago.”

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    Credits

    Client DFS Agency krow, London Darryl George, Jon Mitchell, creative directors; Emma Rookldge, head of film. Production Aardman, Bristol, UK Nick Park, creative director & character design; Magdalena Osinska, director; Nick Miller, producer; Dave Alex Riddett, Sam Morris, cinematography; Rich Edmunds, art department; Annie Wire, production coordinator; Dan Williamson, editor; Mike Salter, character design & storyboard artist. Postproduction Aardman and The Mill Rich Hawkins, post producer. Sound Design Evolutions, Sound Co & Jungle  Will Norte, sound design

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:AardmankrowNick Park



    Top Spot of the Week: Pearson Student Advises Younger Self In AI-Enabled Encounter From VaynerMedia, Hummingbird and Tool

    Thursday, March 5, 2026

    Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader.

    The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the films allow individuals to reflect on pivotal decisions, moments of doubt, and turning points that shaped their futures. The creative approach blends emerging technology with documentary storytelling grounded in lived experience.

    At a time when AI’s role in both education and creativity is under intense scrutiny, Pearson has taken a deliberate and considered approach. The technology is used not as spectacle, but as a reflective storytelling device, built around consent, authenticity, and human agency. It reflects Pearson’s strong support for AI in augmenting human potential with learning at the core.

    The first learner stories spotlight U.S.-based individuals, with additional international profiles launching later this spring as part of an ongoing global series that Pearson produced with VaynerMedia for creative, and Hummingbird and Tool of North America for production. Aqsa Altaf and John X. Carey via Hummingbird teamed to direct the “Impact Stories” films.

    This film introduces us to Jasmine who meets her younger 27-year-old self. The younger Jasmine has two kids and is pregnant with a third. She and her two children are living in a domestic violence shelter, sleeping on an inflatable mattress with a slow air leak. Now getting a Pearson education and on her way to realizing her dreams seven years later, Jasmine gets to impart a message of inspiration to her younger self.

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