Food insecurity is on the rise during the pandemic. With school closures and job losses, the numbers are heartbreaking. In addition to the 37 million people already dealing with food insecurity, an increase of 17.1 million Americans is projected, including children, who will turn to the Feeding America network of foodbanks for much needed support. In times like this, when people are worried about catching a fatal disease, they shouldn’t have to worry about their next meal.
So the Ad Council has developed pro bono in partnership with agency Colle McVoy, CAA and Feeding America this PSA featuring Grammy Award-winning singer songwriter Ciara’s “I Got You.” The spot reminds viewers about the growing need to help people struggling with food insecurity amid the pandemic.
This campaign aims to raise donations at FeedingAmerica.org/Coronavirus, allowing the Feeding America network of food banks to feed millions of families across the country.
Client Ad Council/Feeding America Agency Colle McVoy Zach DeBlaey, sr. writer; Dan Linnihan, sr. art director; Chris Peters, art producer; John Borchardt, director of broadcast; Mike Caguin, chief creative officer. Editorial Jon Cruikshank, editor. Music Ciara
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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