Actor Adam Driver tries to wrap his head around the concept of a website for creating websites in this Super Bowl commercial for Squarespace.
Actually Driver isn’t quite alone in his mulling over. He’s joined by multiple clones of himself as he processes exactly what Squarespace does.
Aoife McArdle of production house SMUGGLER directed the commercial which is titled “The Singularity.” This is the 90-second version.
CreditsClient Squarespace David Lee, chief creative officer; Ben Hughes, VP creative; Mathieu Zarbatany, creative director; Alex Thompson, art director; Pepe Hernandez, copywriter; Wes Falik, Sion Prys, sr. producers; Erica Kung, head of production; Marisa Wasser, producer; Satu Pelkonen, design director; Albert Chang, design lead; Ryan Carrel, Zoonzin Lee, sr. designers; Wan Kang, designer; Sarah Harvey, editor; Alex tutelian, production designer; Christina Lu, Video Torres, motion designers; Siman Li, developer. Production SMUGGLER Aoife McArdle, director; Patrick Milling-Smith, Brian Carmody, Drew Santarsiero, exe cproducers; Sue Yeon Ahn, managing director; Alex Hughes, producer; Brian Quinlan, Chad “Frenchie” Alburtis, production supervisors; Logan Luchsinger, Sydney Tracey, commercial coordinators; Julie Guez, 1st AD; Anthony Dimino, DP; Khalid Mohtaseb, production designer. Editorial Final Cut Dan Sherwen, editor; Hannah Wederquist-Keller, NYC assistant editor; Thomas Brigden, UK assistant editor; Justin Brukman, managing director; Sarah Roebuck, exec producer; Penny Ensley, head of production; Jennifer Tremaglio, sr. producer. VFX/Color/Finishing Black Kite Adam Crocker, VFX supervisor; Jonny Freeman, Guillaume Weiss, George Brunt, VFX leads; Warren Gebhardt, Venu Prasath, David Birkill, VFX artists; Fin Crowther, 3D lead; Jim Cullen, Joel Paulin, Pawel Luszczak, Sandra Guarda, Florian Mounie, Ola Madsen, Lino Khay, Ronen Tanchum, Ravikumar M.S., James Bown, 3D artists; George Kyriacou, colorist; Amy Richardson, exec producer; Olivia Donovan, producer. Audio Heard City Gloria Pitagorsky, managing director; Mike Vitacco, Evan Mangiamele, sound designers/mixers; Jackie James, exec producer.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More