Continuing its partnership with Airbnb, animation studio BUCK collaborated with the client’s in-house creative team on “Santastrophe,” a film designed to draw attention to the humorous hurdles that Santa Claus encounters when delivering gifts to a hotel. Through Santa’s eyes, we see that some trips are merrier in an Airbnb.
In addition to online and social buys. the film will play ahead of Wicked and Gladiator 2 in AMC theaters (U.S.) through the end of December, and in seven international markets with five languages.
The miniature world builds on a style BUCK developed with Airbnb in 2022 and features real-life, actual Airbnbs, all the way down to the teeny tiny furniture. Some more details in this spot, include the gold stitching on Santa’s red coat which evokes the Airbnb logo. Blending the old with the new, the film begins with narration in rhyming verse inspired by the poem “A Visit from St. Nicholas” by Clement Clarke Moore and closes with Run-D.M.C.’s “Christmas in Hollis.”
Credits
Client Airbnb Animation BUCK Joe Mullen, group creative director; Andy Lyon, creative director; Kirsten Collabolletta, executive producer; Fernanda Garcia Lopez, sr. producer; Laura Garcia Lopez, associate producer; Ruoyu Wen, Matty Deans, Tucker Klein, Rodney Lambright, Deco Daviola, Khylin Woodrow, Harry Teitelman, Song E Kim, storyboard artists; Heather Bartholomae, Lenny Mesina, storyboard editors; Shannon Rollins art director; Ben Nichols, Grace Park, Grace Poole, Joel Plosz, Matteo Berton, Matthew Kam, Mike Ellis, Rodney Lambright, Tuo Kan, Yukyung Lee, Carmel Gatchalian, designers; Fernando Utreras, Stan Chan, Felipe Hansen, Dae-Han Y, concept artists; Tinghe Yang, Junyi Xiao, 2D animators (cel); Alex Dingfelder, head of 3D/3D supervisor; Jens Lindgren, technical director; Peter DeSalvo, 3D animation supervisor; Tyler Lancaster, 3D animation director & 3D animation editor; Joshua Studebaker, Michele Herrera, 3D leads; Alfonso Petersen, Ash Samet, Chloe Tu, Danesh Taraporevala, Dave Soto, Eugene Goryachev, Paul Kim, Pedro Conti, Rui Huang, Tina Chao, Michele Herrera, Arvid Volz, modelers; Ernesto Ruiz Valasco, rigging supervisor; Hernan Ares, Juan Carlos Barraza Mendoza, Regina Cicone, riggers; Alvaro Michelena, Cesar Tafoya, Chris Meek, Hillary McCarthy, Ida Zhu, Josh Baum, Tommy Rodricks, May Lee, 3D animators; Glenn Suhy, Paul Hargrave, Sarah Chalek, Michele Herrera, Joshua Studebaker, Tina Chao, Rui Huang, lighters; Brinton Jaecks, Michele Herrera, Joshua Studebaker, Tina Chao, Eugene Goryachev, Sarah Chalek, Rui Huang, Paul Hargrave, compositors; Adam Webber, FX artist; Hernan Ares, Ernesto Ruiz Velasco, Juan Carlos Barraza Mendoza, Regina Cicone, cloth simulation artists; Ben Rohel, colorist; David Vendette, Talia Mazzarella, Heather Bartholomae, editors. Color Roast ‘N Post Sean Wells, colorist; Crystal Villamayor, producer
Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots--directed by Adam & Dave via production companies Arts & Sciences and Salmon--is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
